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Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

By Pavan Sarathi (Our objective through this article is to provide insights through use of data analytics and social media for  informed decision making.) Recently 16th (Loksabha) General elections were conducted in India. They were conducted in 9 phases across the country. Even before the elections were announced in mid March 2014, people in India were very active on social media about the elections and their candidates. These elections have attracted the whole world media, reports

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