App analytics refers to a group of methods related to optimizing the performance of an application. App analytics does this by looking at three key factors: how the application performs, who is using it, and how those users are accessing the application.
Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets and smartbooks. First developed as SMS-based services in the mid 1990s, m-commerce has shifted toward using applications on the iOS and Android platforms. This trend has also been mirrored by phone makers in the past five years, with major mobile manufacturers like Apple and Samsung integrating