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The State Of Natural Language Processing Today

Readers of this blog may have realized that Natural Language Processing (NLP) was missing from our ‘5 Data Analytical Trends To Watch For in 2018’ post. Our in-house team of predictive data analysts say it lost out to the other trends by a narrow margin. But that in no way takes away from the importance of NLP and its growing influence in the world of big data analytics. The loser by a whisker surely deserves an honorable mention, hence this 2-part post.

From Data To Decision: Why companies fail to benefit from such a long journey

Can you name that one big challenge that businesses which have deployed data analytics face? It’s not failure to get qualified data scientists or IT professionals, nor is it finding the right analytical tools. The problem confounding companies is – how to implement actionable insights derived from analytics. For businesses that have started deploying analytics, the journey starts with data, moves on to its collection, analysis and visualization, finally ending in a decision that has to be then implemented. Yet, like a decathlon athlete who fails to clear that last hurdle, many companies falter at the last mile.

10 things about Computer Vision and data analytics you may not know

To most they consist of just pixels but digital images, like any other form of content, can be mined by computers for data, which can then be analyzed. The extraction of information from still images and even video, using image processing techniques including algorithms, is on the cusp of going commercial. There are two forms - Machine Vision, which is the more "traditional" form of this tech, and a digital world

Understanding business rules and Rules Engine

A few posts earlier, I had spoken of operationalizing data analytics and some of its crucial components. While I have already touched upon how to build a customer database and how to draw up a prospects list, today, I shall be talking about the crucial ingredients that go into the making a Business Rules Engine. Every business that has decided to use advanced analytics to further its cause will, at some

Power of Sankey Diagram in Data Visualization

Data Visualization is one of greatest way to simplify the complexity of understanding relationships among data. Sankey Diagram is one such powerful technique to visualize the association of data elements. They are named after the Irishman Matthew Henry Phineas Riall Sankey, who first used them in a publication on energy efficiency of a steam engine in 1898. They can be difficult, time-consuming and very tedious to draw by hand, but now a days

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

By Pavan Sarathi (Our objective through this article is to provide insights through use of data analytics and social media for  informed decision making.) Recently 16th (Loksabha) General elections were conducted in India. They were conducted in 9 phases across the country. Even before the elections were announced in mid March 2014, people in India were very active on social media about the elections and their candidates. These elections have attracted the whole world media, reports

Experimenting with the email content

THE WHAT Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that you want to convey. The composition of the email, starting with the subject line, the images in the body, the language in the text all can be tweaked to create the


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