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Improving the response rates of email marketing

If you are like most marketing managers the top most thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect you are expected to invent the perpetual machine which takes no input but generates infinite output, or so it seems. Most companies today use emails as a main way to communicate their marketing messages with their customers. Yet the

Improving the response rates of email marketing #2

By Hemant Warudkar. Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into a number of challenges. One of the major consideration is the definition of the size of the opportunity. Let us assume that we email every one of our email list of 10 million members. Let us define response rate in marketing parlance. Response


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