You are here
Home > Retail Marketing

Chatbots and customer analytics

As we did read in the first part of this blog post, the chatbot space is relatively new. Not all bots are equal, and not many are configured around Artificial Intelligence (AI) yet. But that’s gonna change real quick. Remember, bots are built with a purpose. For now, there are two types of chatbots out there – one built with limited programming for a limited purpose, and the other with AI,

How Artificial Intelligence has influenced e-commerce – the customer’s story

In the first part of this blog, we looked at how Artificial Intelligence (AI) has changed the supplier side of the retail eco-system, especially on two fronts - Price and Product Offering. In this post, we shall analyze how it has affected the buyer's journey at almost every step of the way. As most of you will know, a buyer's journey starts from the awareness stage, where he comes to learn

Are you an omnichannel retailer? Here’s how you can find out

Do you meet Express Analytics' criteria for being an omnichannel retailer? Read on... and don't forget to take the test. How do you know whether your business has the potential to play with the big boys? Take our test: Can your customers buy online and pick up in store? When your business has a brick and mortar storefront, one of the greatest issues is getting people to come to the store as

Artificial intelligence is changing the face of online shopping

Artificial Intelligence (AI) is changing the way you shop online. Specifically, it’s driving a change in two areas – search and customer service. Advancements in AI like deep learning and machine leaning combined with the rise in mobile commerce are now being put to use by retailers and e-commerce sites such as Amazon to improve the lives of online consumers. Both are software that learn to perform complex tasks without active

Why you need to implement omnichannel retailing straightaway

There was a time when retailers could only fantasize about selling everywhere. It was a retailer's version of a Utopian dream. Then came technology and big data analytics, and boom, omnichannel retail suddenly was achievable. Omnichannel shopping is really a continuity of the shopping experience. Technology has blurred the lines between brick and mortar shops and online shopping, and between devices. With footfalls dropping, and the retail space getting even more

Here’s how to survive in the retail business despite Amazon

Retailers in the United States (US) and their counterparts across the globe are beginning to see a common business threat. That “danger” is in the form of Amazon, the online ecommerce giant that threatens to grab even more retail market share as the years roll by. Two brand new reports released in April have only gone to underline what was being said all these years – Amazon is growing at a

Key to successful deployment of data analytics in retail

Today, on these pages, we are going to discuss an issue that, over the years, has come to play a leading role in the business of retail – data analytics. The immediate reason for this post is a special report – The Fine Art of Analytics – released by Boston Retail Partners, that speaks of problems yet to be addressed by those retailers who have gone ahead and implemented analytics in

Fashion, weather and predictive analytics

Wondering how the words, fashion, weather and predictive analytics are connected? Here’s a poser – what is one of the biggest challenges before the global fashion industry today? Weather. You wouldn’t have guessed it, right? Pick up any fashion magazine, read any fashion portal, white paper.... you name it, unpredictable weather is on the Top-5 challenges list before the fashion industry. As global climate undergoes, not so subtle changes, largely thanks to

Pokémon GO – a new opportunity for marketers

The world of gaming has not been the same since July 6, the day Pokémon GO was launched. Within days of its launch, it started setting new records. Here’s one  – within a week of its US launch, it had over 65 million registered users. Besides gamers,marketers, advertisers and data analysts are delighted with Pokémon GO, for it has opened up new possibilities for them. AR, has suddenly gone mainstream with Pokémon

Google’s experiment with grocery – How traditional players can survive?

This line in a news report in London’s The Guardian - First they (Google) came for your search, then they came for your phone, now they want your groceries - seems like a wakeup call for retail grocers. The report was about the search major announcing that Google Express, the company’s delivery service, would start delivering fresh fruits and vegetables to customers in San Francisco and one other city. Market reactions

Top
Sign up for our Blog!

Enter your email and stay on top of things,

Subscribe!