It's no secret that the last decade has seen an explosion in data. The question facing every company, every startup today is - how to use data effectively? What are the ideas that turn data into actionable knowledge? For this, one needs to move away from the traditional world of statistics to well-defined kind of analysis. Data science is all about having a holistic approach towards one's own data.
Data today comes from social media, website content, online transaction records; from sensors, government records, the list is endless. In fact, it's a mashup of sources, online & offline. This copious amount of data has left companies left wondering what to do with it.
The question facing every company, every startup today is - how to use data effectively? For this, one needs to move away from the traditional world of statistics to well-defined kind of analysis. Data science is all about having a holistic approach towards one's own data.
Data science is the practice of deriving valuable insights from data. The key word in 'Data Science' is not 'Data' but 'Science'. The practitioners or implementers of data science are called 'Data Scientists'. The three components involved in data science are organizing, packaging & the delivery of data. Express Analytics employs its own "refinery approach" to data science. Our core data management engine extracts, transforms and cleanses the data from variety of sources just like an oil refinery that extracts petroleum products from crude oil.
At various stages of this data refinery information, by-products are delivered to our customers that enable them to verify the authenticity of the data & enhance the trust in their decisions based on this data. Our data scientists have developed algorithms to aggregate, cluster, segment, information about your customer base. Using contextual, behavioral, psychographic & demographic segments our team enables you to engage your customers in a more relevant & one-on-one basis. The outcomes of using our data science algorithms in permission based email marketing lead to improved in-box deliverability, less spam & minimizes opt-outs while retaining 85% of the responders.