Marketing Analytics Solutions

Analytics @ Speed Of Thought
Use our Marketing Analytics solutions to send the correct message to the right customer.

Predictive Model Building & Implementation

Predictive Analytics is the science of extracting information from data sets in order to seek the obvious & not-so-obvious patterns to predict future trends based on 'what-if' scenarios & risk assessment.

For businesses, predictive models are used to analyze both, historical as well as present-day data. Why? The science is used to watch out for potential risks & opportunities that are likely to arise in the future.

So how does Predictive Analytics help marketers? The latter today face immense pressure when it comes to justifying returns of their marketing spend. They desperately seek novel techniques, methodologies, automation & analytics to effectively assess the performance of their campaigns.

The Express Analytics solution empowers the marketer with predictive models that help to envisage customer behavior. It uses a number of techniques, including data mining & statistical modeling to help make future business forecasts. By harnessing the power of Predictive Analytics, marketers can refine their customer data into what are called as, "actionable insights", which can increase response rate of campaign, maximize return on investment & ultimately increase the profitability of an organization.

Our models score the customer base & rank the customers by their likelihood to response to a specific campaign. By targeting the right customers with the right message through the right channel, our clients save in costs, while simultaneously increasing revenue.

We deploy these pre-built models in operational applications of enterprise such as CRM, POS, & Call Center Application in order to improve the overall operational efficiency of an organization. Our platform leverages the power of machine learning, predictive modeling, & advanced data visualization engines to help you answer your business' top prioritized questions.

Buyer Analytics

Ever wondered how to unlock the hidden value of your Enterprise data? Customer Analytics is the key. Buyer Analytics is what makes the difference between reactive marketing & pro-active marketing. Every insight gleaned from this makes your next endeavor that much smarter & more successful. Get in-depth customer purchase insights with our Marketing Analytics software. We work on large volumes of purchase transaction data so we can answer the critical questions that will help you make better decisions. Our feature helps you to categorize the purchase behavior by identifiable actionable information, purchase profiles & profitability of each purchase.

Campaign Management Analytics

We make your every campaign marketing campaign count. Avoid shooting in the dark with our Campaign Management solution. Executing campaigns to acquire new customers or to retain existing customers is challenging enough for organizations. Our platform makes it easy for you to design & measure the key performance indicators of your campaign. Each of your customers are unique so why should your marketing campaigns be broad-based? We help you gather everything you know or want to about your customers in order to get the full picture. We tailor-make campaigns to target customers individually, using our campaign management analytics solution to help you respond to your customer's changing needs. This will help you build brand loyalty, so also deliver a consistent experience across channels.

Budget & Forecasting Solution

This solution allows you to stay on the top of your game by avoiding budget & forecasting delays. As budget & forecast activities run concurrently, most organizations face delays due to data integrity, data collection & data distribution issues. By the time the data is actually made available to analysts for variance analysis & tweaks are recommended to budget department targets, companies may well be over a month behind taking corrective action.

Our tools plug this time lapse. They allow collaborative forecasting, "what-if" scenario generation & evaluation of various forecasts before arriving at a "consensus forecast". Our platform integrates data collection, analysis, revision & reporting into a streamlined process making it possible for you to analyze results across multiple branches & business units within hours after end of a budgeting cycle.

Using the EA budgeting solution, you can easily transform your organization's disorganized planning, budgeting, forecasting & reporting processes into a more "connected" practise. It automates financial planning & reporting processes; delivers insights into your Enterprise's financial performance. All this helps you take faster business decisions. Our tools allow collaborative forecasting, "what-if" scenario generation & evaluation of various forecasts before arriving at a "consensus forecast". Our platform integrates data collection, analysis, revision & reporting into a streamlined process making it possible for you to analyze results across multiple branches & business units within hours after end of a budgeting cycle. The resulting information powers rolling forecasts & drives individual performance.