Raw data needs to be processed and presented in order to make use of the
A customer journey map can help you create a better customer experience. Such a map
Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data
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More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons
At the start of the year, many analysts had predicted that 2016 would see lead
Without a doubt, data analytics has become a very important tool in every marketer’s arsenal.