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Resources

Express Analytics

The Complete Guide to Understanding Data Reporting

Miscellaneous

Raw data needs to be processed and presented in order to make use of the

| 10 Sep 2021

How to Create an Effective Customer Journey Map and Turn Data into a Winning Customer Experience

Customer Analytics

A customer journey map can help you create a better customer experience. Such a map

| 01 Sep 2021

Your guide in selecting the right CDP software : Express Analytics

General

Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data

| 04 Aug 2021

Customer Personalization: What Is it And How To Achieve It?

General

Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive

| 02 Aug 2021

The Next Big Thing in Analytics is Embedded BI (business intelligence)

General

More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons

| 02 Aug 2021

How to Select An Analytics Platform?

General

Recently Express Analytics was engaged by a client to help them select a platform for

| 02 Aug 2021

Behavioral Rank in Lead Scoring helps get not More but Quality Leads

General

At the start of the year, many analysts had predicted that 2016 would see lead

| 02 Aug 2021

5 Criteria to Help You Select the Right Marketing Analytics Solution

General

Without a doubt, data analytics has become a very important tool in every marketer’s arsenal.

| 02 Aug 2021