Sorab. G

Everything You Need To Know About XOps


There's a new buzzword in town, one that made it to the Gartner's list of

| 19 Jan 2022

Role of Customer Data Platforms in A Post Third Party Cookie World

Customer Data Platform

The world is marching towards an era where there shall beno more 3rd-party cookies. In

| 06 Dec 2021

12 Proactive Strategies to Reduce Customer Churn Rate

Customer Analytics

For businesses, high churn rates and retaining customers are huge challenges. Churn can be reduced

| 25 Oct 2021

Role of Prescriptive Analytics in Business Decision Making

Marketing Analytics

Taking a systematic approach to analytics is one of the most important skills any large

| 08 Oct 2021

3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing

Marketing Analytics

The writing is on the wall. The 3rd-party cookie will be discarded eventually due to

| 24 Aug 2021

What You Need to Know About Ecommerce Analytics Tools

Analytics Solutions

Ecommerce analytics tools are not all created equally, but they do provide you with the

| 04 Aug 2021

Use Of Segmentation, Targeting, Positioning In Marketing For B2C and B2B: What’s The Difference?


Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in

| 09 Jun 2021

AI Model Developed To Detect Sarcasm In Social Media Text As Part of Sentiment Analysis

AI in Marketing

Sarcasm Sentiment Analysis : AI Model To Detect Sarcasm In Social Media What is Sarcasm

| 11 May 2021