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What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.

| 16 Apr 2021

Tackling The Challenges Of Dirty Data

Dirty data or incorrect data remains one of the Top -3 challenges before an Enterprise. Have you heard of ‘Oyster’, our Customer Data Platform? That’s our latest AI-driven, end-to-end data and analytics platform. It’s a cloud-based platform that lets marketers build a 360-

| 16 Apr 2021

The Use Of AI in Customer Interaction

In a recent report, Gartner has forecast that by 2020, 85% of customer interactions will be managed without a human. Have you heard of ‘Oyster’, our Customer Data Platform? That’s our latest AI-driven, end-to-end data and analytics platform. It’s a cloud-based platform tha

| 16 Apr 2021

Voice of Customer Analytics

Voice of Customer Analytics (VoCA) utilizes data science and analytics tools in order to gather relevant information from unstructured data such as reviews data and data collected from social media websites. Have you heard of ‘Oyster’, our Customer Data Platform? That’s o

| 10 Mar 2021