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What You Need to Know About Ecommerce Analytics Tools

Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these tools correctly. Synops

| 04 Aug 2021

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learnin

| 30 Jul 2021

5 Ways Retailers Can Use POS Analytics To Better Drive Operations

You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of

| 30 Jul 2021

In Today’s Digital World, Competitive Advantage For Financial Services Lies Only In Customer Satisfaction

The results of a new poll released last week by the deVere Group show that more than half of the world’s millennials are happy to switch to, or already have, to a digital-only bank. In today’s digital world, competitive advantage for financial services lies only in cust

| 30 Jul 2021

Dynamic Pricing – The Inevitable Future Of Traditional Retail

What is the biggest threat to retail today? Why are traditional retail businesses witnessing a steep downfall in their top and bottom lines? Forget about the numbers, why is the very presence of real-world retail suddenly endangered? Dynamic pricing is the inevitable futu

| 30 Jul 2021

Benefits Of Automatic Data Extraction In Finance

In part 1 of the blog, we read about what is data ingestion and why it is necessary for financial institutions to automate this. Be it the approval of loans or predicting future trends, financial institutions are relying more and more on big data. The latter refers to t

| 30 Jul 2021

Use Of Segmentation, Targeting, Positioning In Marketing For B2C and B2B: What’s The Difference?

Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only 

| 09 Jun 2021

Automatic Data Ingestion in Finance

There’s no doubt that automation is changing, for the better, business performances in finance. Automating data extraction and ingestion adds value to finance departments and institutions. A recent survey by Dun & Bradstreet of finance operations in the US and the UK

| 18 May 2021

Top 5 Predictive Analytics Use Cases in Retail marketing

Recent years have seen a surge in demand for data analytics in the retail industry. What is analytics? It’s a broad term used to describe using data, mostly from different sources or systems, to analyze and interpret performance. In the retail sector, this may inv

| 15 Mar 2020