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Retail and Consumer

What You Need to Know About Ecommerce Analytics Tools

Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these tools correctly. Synops

| 04 Aug 2021

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learnin

| 30 Jul 2021

5 Ways Retailers Can Use POS Analytics To Better Drive Operations

You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of

| 30 Jul 2021

Dynamic Pricing – The Inevitable Future Of Traditional Retail

What is the biggest threat to retail today? Why are traditional retail businesses witnessing a steep downfall in their top and bottom lines? Forget about the numbers, why is the very presence of real-world retail suddenly endangered? Dynamic pricing is the inevitable futu

| 30 Jul 2021

Use Of Segmentation, Targeting, Positioning In Marketing For B2C and B2B: What’s The Difference?

Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only 

| 09 Jun 2021

Top 5 Predictive Analytics Use Cases in Retail marketing

While data modeling has been traditionally used extensively in certain industries such as insurance and climate control, the one field where predictive data analytics can be utilized to its full potential is retail. Retail, more so than any other industry, makes a lot o

| 15 Mar 2020

The Importance of Customer Segmentation and STP Marketing

In today’s intense business environment, brands have come around to realize that to hold on to their customers, as well as upsell and cross-sell, they need to “know” their customers inside out. Read in detail about the importance of customer Segmentation and STP Marketi

| 27 Jan 2020

Developing Machine Learning Models for Dynamic Pricing

We previously talked about price optimization and dynamic pricing. Today, we are going to look at using machine learning (Ml) in dynamic pricing models. With artificial intelligence (AI) technology now going mainstream, dynamic pricing is something that even small retail

| 17 Dec 2019

How Machine Learning is Changing the World of Dynamic Pricing

E-commerce has now become an inevitable part of almost everyone’s lives. It’s a world where consumers want goods now, and at the cheapest possible price. So while it is a consumer-centric ecosystem, the retailer has never had it so good….or so bad, depending on which si

| 10 Dec 2019