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The Complete Guide to Understanding Data Reporting

Raw data needs to be processed and presented in order to make use of the data. The collected information is stored in databases, but it must be processed to extract its value. Data reporting, not to be confused with data analytics, involves the use of various tools to define and store data, as well as the monitoring of trends, the collection process, and overall performance.

| 10 Sep 2021

How to Create an Effective Customer Journey Map and Turn Data into a Winning Customer Experience

A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.

| 01 Sep 2021

3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing

The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.

| 24 Aug 2021

Getting Actionable Insights From Customer Data Platform

In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.

| 17 Aug 2021

How to Analyze And Predict The Behavior Of Consumers

The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.

| 10 Aug 2021

What You Need to Know About Ecommerce Analytics Tools

Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these tools correctly. Synops

| 04 Aug 2021

What Is Data Wrangling? What are the Steps in Data Wrangling?

What Is Data Wrangling? What are the steps in data wrangling? It is said, and rightly so, that the adoption of data science by more and more businesses will eventually lead to a data-first world. The implementation is happening, even as technology advances, gets more com

| 30 Jul 2021

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learnin

| 30 Jul 2021

Machine Learning Solutions For Cold Start Problem In Recommender Systems

Study the past to know the future – Confucius While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity, scalability, and diversity. Synonymous with the failure of a car engine to

| 30 Jul 2021