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What Is Marketing Mix Modeling and How Does It Work?

Marketing Mix Modeling is a technique for estimating the effects of marketing variables on customer behavior based on mathematical and statistical techniques. The Marketing Measurement Model analyzes the past and predicts the future implications of marketing decisions using statistical and analytical tools.

| 27 Jan 2022

Everything You Need To Know About XOps

There's a new buzzword in town, one that made it to the Gartner's list of key trends, too. Called XOps, it's roots lie in Development and Operations (DevOps). While DevOps falls short of achieving full automation, XOps, an umbrella term is used for a combination of IT tech. The ability to relate to customers in multiple segments is crucial for maximizing customer benefits. By analyzing data sets of similar customers, a class of artificial intelligence called machine learning can determine the most valuable customer segments. By using machine learning, customers can be segmented automatically since manual segmentation can take months or years.

| 19 Jan 2022

How Real-Time Marketing Analytics Can Change Your Business Strategy?

Increasingly, businesses are realizing that real-time marketing analytics are a must-have in the world of digital marketing. Companies can make better decisions about where to allocate resources and how to adjust their marketing strategies on the fly when they track and analyze data in real time

| 08 Jan 2022

Why Does Data Discovery Matter To Enterprise

Data discovery is an important part of the data landscape and understanding your company's data is crucial for progress and innovation. In this, data discovery is an important step. Read more on data discovery.

| 28 Dec 2021

Benefits Of Cloud Data Analytics

Data discovery is an important part of the data landscape and understanding your company's data is crucial for progress and innovation. In this, data discovery is an important step. Read more on data discovery.

| 20 Dec 2021

5 Best Data Analytics Trends and Predictions to Watch in 2022

What will data analytics look like in 2022? What predictions and trends can we expect in data analytics? Our data scientists analyzed the patterns, and this is what they forecast for the new year (in no particular order).

| 13 Dec 2021

Role of Customer Data Platforms in A Post Third Party Cookie World

The world is marching towards an era where there shall beno more 3rd-party cookies. In such a world, a customer data platform will play an even more critical role in tracking a customer's journey. The right CDP should be able to aggregate and utilize both first and zero-party data to create real-time, personalized profiles of your customers and prospects, enabling your business to meet them where and when they (customers) want to be met.

| 06 Dec 2021

Event-Driven Analytics: What You Need to Know

Successful businesses have increased, and more and more operations are becoming both intelligent and efficient. Businesses are increasingly able to use data to make effective and practical decisions. Event-driven analytics can improve efficiency for businesses. This form of analytics is used to detect financial frauds, to halt zero-day attack, and to track the movement of stocks.

| 16 Nov 2021

Everything You Need to Know About Time Series Analysis – A Primer

Is there a way of knowing when a commodity's price has increased? Yes, one can compare the price of a commodity over a period of time. In time series, observations are arranged according to successive periods. A time series is an arrangement of data according to their time of occurrence. Using time as a reference point here is a way of relating the whole phenomenon to appropriate points in time, where time is measured in days, months, or even years.

| 09 Nov 2021