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What You Need to Know About Ecommerce Analytics Tools

Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these tools correctly. Synops

| 04 Aug 2021

AI Model Developed To Detect Sarcasm In Social Media Text As Part of Sentiment Analysis

Sarcasm Sentiment Analysis : AI Model To Detect Sarcasm In Social Media Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, service, or even brand. And since social media today is a crucial compone

| 11 May 2021

Graph Analytics : Reasons Why More Businesses Are Adopting It

Studies show that between 2019 and 2020, a sizeable number of businesses adopted graph-related technologies. Indeed, one such report has predicted that the global graph analytics market size was expected to grow from US$584 million in 2019 to US$2,522 million by 2024. Th

| 23 Nov 2020

Data Analytics For Small Business : Here’s Why SMEs Must Adopt It

A new report based on a survey of small and medium-sized enterprises (SMEs) by the Singapore Institute of Technology and the Institute of Singapore Chartered Accountants has come as an eye-opener. Data analytics for small businesses, here’s why SMEs must adopt It. T

| 02 Nov 2020

Developing Machine Learning Models for Dynamic Pricing

We previously talked about price optimization and dynamic pricing. Today, we are going to look at using machine learning (Ml) in dynamic pricing models. With artificial intelligence (AI) technology now going mainstream, dynamic pricing is something that even small retail

| 17 Dec 2019

5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics

If you want something done right, do it yourself – Anonymous Readers of this blog would have, by now, grasped one fundamental aspect of data analytics – to fully adopt a culture of analytics, an organization needs two elements –  people and data. This is

| 19 Jun 2018

Embedded Analytics – Empowering the Masses

A business is a combination of various processes. Improvement in that business will happen when all the processes are harmonized. Coordination is needed not only between various departments and their leads but even the employees lower down the rank. This harmonization do

| 03 Apr 2017

To Deploy Streaming Analytics or Not, that is the Question

“Should your business consider streaming analytics of its big data?” With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not concluded yet, read on. Without a doubt, thi

| 26 Feb 2017

App Analytics: The Path to Better Apps

In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App a

| 13 Sep 2016