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Resources

Customer Analytics

How to Create an Effective Customer Journey Map and Turn Data into a Winning Customer Experience

A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.

| 01 Sep 2021

How to Analyze And Predict The Behavior Of Consumers

The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.

| 10 Aug 2021

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. Analyzing dynamic

| 30 Jul 2021

Using Machine Learning To Grow Customer Lifetime Value (1 of 2)

In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profitable” clients. The better a business understands CLV, the bette

| 10 Jun 2021

Conducting Social Media Sentiment Analysis: A Working Example

Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.

| 24 May 2021

AI Model Developed To Detect Sarcasm In Social Media Text As Part of Sentiment Analysis

Sarcasm Sentiment Analysis : AI Model To Detect Sarcasm In Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, servi

| 11 May 2021

How Customer Segmentation can be Used in Product Development

How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify po

| 11 Feb 2021

The Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing has started to reduce wasteful expenditure and resources considerably. Kn

| 18 Jan 2021

Visualizing Customer Journey Using Sankey Diagram

Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, helps a business get insights into a customer’s pain

| 23 Dec 2020