Customer Data Platform

Getting Actionable Insights From Customer Data Platform

In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.

| 17 Aug 2021

What Is Data Wrangling? What are the Steps in Data Wrangling?

What Is Data Wrangling? What are the steps in data wrangling? What is data wrangling? what are the steps in data wrangling? It is said, and rightly so, that the adoption of data science by more and more businesses will eventually lead to a data-first world. The implement

| 30 Jul 2021

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down

| 09 Jun 2021

The Growing Importance Of Data Cleaning

Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset. Such data leads to false conclusions, making even the most sophisticated algorithm fail.

| 09 Jun 2021

Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done

Analytics dashboards have evolved over the decades, and now, the latest iteration is the interactive analytical dashboard. With the advent of data analytics, for a business, visualizing the data and interacting on a single screen has become a necessity. What is an Analy

| 01 Apr 2021

The Many Routes From Data To Visualization

Data visualization makes it comparatively easy for the human brain to comprehend the information, but simultaneously, visualization also helps in detecting patterns and outliers in data sets. The increasing dependence on data has made it imperative to translate informatio

| 17 Mar 2021

Even A B2B Business Needs A Customer Data Platform

Even A B2B Business Needs A B2B Customer Data Platform Unlike a B2C company, a B2B company has companies and businesses, not individuals as customers. Not only that, a B2B enterprise has to deal with a lengthy and often intricate buying cycle involving multiple departmen

| 19 Oct 2020

The Challenge of Dirty Data

A recent post on the use of artificial intelligence (AI) to clean data not only elicited tremendous response but CTOs and CEOs wrote in to say they wanted an even more detailed post on dirty data and its consequences. To be candid, we were taken aback by the response. We

| 25 Oct 2019

Here’s How to Tackle Your Organization’s Dirty Data

In part 1 of this post, we had explained what really is poor data and the many ways in which it can impact your business. Now, going ahead, we will learn how data quality can be preserved, and the role of artificial intelligence in helping preserve large data sets. Here&

| 13 Oct 2019