Customer Data Platform

Here’s How to Tackle Your Organization’s Dirty Data

In part 1 of this post, we had explained what really is poor data and the many ways in which it can impact your business. Now, going ahead, we will learn how data quality can be preserved, and the role of artificial intelligence in helping preserve large data sets. Here&

| 13 Oct 2019

Why Unstructured Data is Important for Your Business?

The collection and management of data require the right set of tools to aid the process. But not all data comes in the same form. It can be divided into two – unstructured and structured data.  Unstructured and structured data: what’s the difference? Unstructu

| 13 Nov 2016

The War of the Algorithms

Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the ugly segments. Today, unknown to us, many aspects of

| 24 Oct 2016

Data Visualization Using Sankey Diagram

Data Visualization is one of the greatest ways to simplify the complexity of understanding relationships among data. Sankey Diagram is one such powerful technique to visualize the association of data elements. They are named after the Irishman Matthew Henry Phineas Riall

| 01 Jul 2014