Customer Data Platform

Are You Making Unstructured Data Work for Your Business?

With more and more emphasis on the use of cognitive computing, it is but natural that its impact will be felt on today’s data analytics landscape. For the longest time, Enterprises chose to mostly ignore unstructured data since the tools and skills required to derive mea

| 13 Nov 2016

The War of the Algorithms

Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the ugly segments. Today, unknown to us, many aspects of

| 24 Oct 2016

Power of Sankey Diagram in Data Visualization

Data Visualization is one of the greatest ways to simplify the complexity of understanding relationships among data. Sankey Diagram is one such powerful technique to visualize the association of data elements. They are named after the Irishman Matthew Henry Phineas Rial

| 01 Jul 2014