Marketing Analytics

Dimensional Modeling

Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional Modeling t

| 12 May 2014

What’s in a Name? A Lot if You are Talking Databases

Database Design – Naming Conventions Well, that’s a pretty popular line, however, not most Data Architects would agree with Shakespeare on that! Talking about “Name”, here is an incident that I remember. One day, a new guy in my team created a table and called it “I_W

| 16 Apr 2014

Marketing is Strategy and Strategy is Destiny

In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditized or outsourced, while downstream activities aime

| 17 Feb 2014

Experimenting and optimizing with the email content

THE WHAT Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that you want to convey. The composition of the email, start

| 30 Jul 2013