How we helped a retailer get more open and click email rates
Although this client of ours, a 30-year-old retailer, had millions of customers, its marketing campaigns were not effective. The retailer wanted to target its customers, online and offline, with suitable promotions based on their buying pattern, through their preferred channels. Express Analytics collaborated with the retailer to implement a CIM. In the first year itself, the retailer saved approximately $200K from improved email open and click rates.
Have you heard of ‘Oyster’, our Customer Data Platform?
That’s our latest AI-driven, end-to-end data and analytics platform.
It’s a cloud-based platform that lets marketers build a 360-degree view of customers, analyze data and get “real” results.
Click here to know more.
Want To Know More?
Build sentiment analysis models with Oyster
Whatever be your business, you can leverage Express Analytics’ customer data platform Oyster to analyze your customer feedback. To know how to take that first step in the process, press on the tab below.
Liked This Article?
Gain more insights, case studies, information on our product, customer data platform