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How we helped a retailer get more open and click email rates


Although this client of ours, a 30-year-old retailer, had millions of customers, its marketing campaigns were not effective. The retailer wanted to target its customers, online and offline, with suitable promotions based on their buying pattern, through their preferred channels. Express Analytics collaborated with the retailer to implement a CIM. In the first year itself, the retailer saved approximately $200K from improved email open and click rates.

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