Growing Importance of Behavioral Data in Marketing
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau
5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics
5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics If you want something done right, do it yourself – Anonymous. Readers of this blog would have, by now, grasped one fundamental aspect of data analytics – to fully adopt a culture of S
How Predictive Analytics is Reshaping the Insurance Industry
How Predictive Analytics is Reshaping the Insurance Industry Predictive Analytics is increasingly becoming the “weapon of choice” of insurance firms and industries. The reasons are many, ease-of-use is one, and the other is because of advances in Artificial Intelligence (
Growing Role of Finance Analytics in Banking
Growing Role of Finance Analytics in Banking With the rapid development of digital technology, banks have started to implement business analytics to automate their business processes, maintain customer satisfaction, and drive revenue. If ever there’s been a sector where a
The Growing Value of Finance Analytics
Growing Value of Finance Analytics Since data science went mainstream, financial institutions (FI), including banks have started adopting it, or should one say, adapting to it. Read all about the growing value of analytics in finance and in the financial market. Where fina
Data Translators: Why are They Important in Analytics
This new breed of professionals are becoming crucial in ensuring that decisions in an organization that has deployed data analytics are really based on the analysis. Many organizations are today investing not only in data scientists who understand how to analyze data, but also in data translators who can help the analytics team and the business end users work in sync.
The Role of Digital Marketers in Mobile Data Analytics
Over the last few years, research after research has shown that marketers have started putting mobile, apps as well as mobile-friendly websites, at the forefront of their integrated marketing strategy. While new research has only underlined the importance of mobile devices in a marketing campaign, what was unexpected was that even on matters of marketing, IT teams seemed to have a leg up over their marketing counterparts.
Healthcare Analytics: Build-Versus-Buy Quandary A Hurdle
The most obvious thing for any Health Care Organization to do is to develop in-house infrastructure to manage its healthcare data. That’s simpler said than done, though. Setting up an Enterprise-grade data warehouse not only involves additional hires, there’s some amount of capital expenditure as well as operational costs involved.
A Simple Guide to Outsourcing Data Analytics in Healthcare
The global healthcare industry, more than any other, suffers from the “data rich but information poor” syndrome. While it finds itself on the brink of a major makeover with the advent of Big Data and analytics, it lags considerably compared to other industries. Many researchers have raised this red flag.