Attribution Modeling

Still not Implemented Multi-Touch Attribution Model? Do it Now

So does your Enterprise need a multi-channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different channels such as social media, for example, affec

| 31 May 2016

Is combining Marketing Mix Modeling with Attribution Modeling the way forward?

For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and the Internet, as well as computing devices of all kinds, that j

| 12 Feb 2016