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Behavioral Science

Machine Learning Solutions For Cold Start Problem In Recommender Systems

Study the past to know the future – Confucius While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity, scalability, and diversity. Synonymous with the failure of a car engine to

| 30 Jul 2021

Growing Importance of Behavioral Data in Marketing

Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such a

| 02 Jul 2018