Behavioral Scoring

Behavioral Rank in Lead Scoring helps get not More but Quality Leads

How behavioral rank in lead scoring helps get not more but quality leads? At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. What is l

| 02 Aug 2021

Growing Importance of Behavioral Data in Marketing

Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such a

| 02 Jul 2018