Behavioral Scoring

Behavioral Rank in Lead Scoring helps get not More but Quality Leads

At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. This group bet on the increasing reliance on behavior scores in the overall lead sco

| 02 Aug 2021

Growing Importance of Behavioral Data in Marketing

Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such a

| 02 Jul 2018