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Cohort Analysis

How Cohort Analysis is Useful for Marketers?

A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business to run an experiment or do A/B testing. Take

| 02 Feb 2021

What is Cohort Analysis? And How it Helps to Retain Customers

What is cohort analysis? How cohort analysis helps to retain customers? Before getting into cohort analysis and its benefits, one must take note of the fact that businesses devote a huge chunk of their resources to find new customers but, sometimes, they lose sight of th

| 14 Feb 2020