banner

Resources

Customer Personalization

Customer Personalization: What Is it And How To Achieve It?

Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly personalized experience to your customers. But it is no longer enough to merely talk of personalization; it is like paying l

| 02 Aug 2021

The Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing has started to reduce wasteful expenditure and resources considerably. The

| 18 Jan 2021

Why Adaptive Personalization is Getting Critical for Business

Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet here we are, at the start of 2016, and it would not be an exagger

| 14 Jan 2016