Marketing Analytics

5 Criteria to Help You Select the Right Marketing Analytics Solution

Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow nex

| 02 Aug 2021

Here’s How Cohort Analysis Can Boost Your Marketing Efforts

A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business to run an experiment or do A/B testing. Here

| 02 Feb 2021

How Artificial Intelligence has influenced E-commerce – The Retailer’s Story

Never before have customers been more in control of the retail trade than today. But are they really? Or has the retailer wrested control of the exchange? Let’s revisit this in the light of new technologies and sensors deployed in this “game”. In the si

| 03 Jul 2017

Three Big Mistakes to Avoid in Marketing Analytics

It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done.  Once a company has embedded analytics in its marketing process, it&#

| 09 Mar 2017

Mobile Commerce: Changing the Way We Do Business

Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets, and smartbooks. First developed as SMS-based services in the mid-1990s, m-commerce has shifted toward us

| 08 Sep 2016