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How a North American manufacturer of lighting increased its revenue with CDP Oyster

A North American industry leader in lighting manufacturing and retailing was finding it difficult to optimize its email and direct mail marketing campaigns. The company needed a Customer Interaction Management (CIM) database that would integrate data from all sources and improve the open and click rates for catalogs and emails. By establishing processes to cleanse, standardize, and enrich the customer data, Express Analytics team created customer segments based on historical transactions and campaign responses. Simply by improving open rates and click rates, the retailer saved about $200K in the first year.

| 27 Jul 2021