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Resources

Mobile Marketing

App Analytics: The Path to Better Apps

In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App a

| 13 Sep 2016

Mobile Commerce: Changing the Way We Do Business

Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets, and smartbooks. First developed as SMS-based services in the mid-1990s, m-commerce has shifted toward us

| 08 Sep 2016

Marketers: Shed Desktop Mindset, Mobile is THE Tool of Customer Acquisition

Earlier this week, PayPal’s Director of Mobile Commerce Rob Harper told the audience at a retail conference that choosing not to put mobile strategy as a top priority was exercising the choice to ‘ignore’ customer needs. Rob had hit the nail on its head. Expl

| 10 Mar 2016