Blame it on the brain. Because of the way it’s wired, humans tend to processes complex data put in charts or graphs faster than spreadsheets or reports. Visualization is the best way to convey data-related concepts and reports. In a sense, data visualization is form of creative data exploration.
Our Oyster platform offers real-time, custom dashboards, using actionable information from systems such as Salesforce.com, Oracle, Marketo, and Google Analytics. Oyster dashboards help you understand factors that influence customer behaviour, measure success of your marketing channels and measure and predict sales volumes.
Oyster is a marketing performance management solution that gives marketers the ability to plan and predict and measure campaign results – which means measuring the actual impact of marketing spend on revenue.