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- Thank you – Case Studies – How EA Applied Customer Lifetime Value Analytics To Improve Customer Acquisition Of A Retail Chain
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- Thank you eBook: Deep Neural Networks for Multi-Touch Attribution
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Posts by category
- Category: Content Type
- Deep Neural Networks for Multi Touch Attribution Model: eBook
- Do Direct Mailers Still Work?
- How Do I Choose A Customer Data Platform?
- Use of Analytics in QSRs
- Why Brick & Mortar Grocers Should Leverage Their Data
- Multi-channel Integration Strategy
- Don’t wrestle with your data: the what, why & how of data wrangling
- Identity Resolution – The Key to Improving Marketing ROl
- Is A Customer Data Platform A Cure-all For Marketing?
- Benefits of Targeted Email Marketing
- What Is A Customer Data Platform & How Do You Select The Right One?
- Tackling The Challenges Of Dirty Data
- Voice of Customer Analytics and Analysis
- A Comprehensive Guide To Predictive Analytics
- How A B2C Customer Data Platform CDP Can Deliver A Customer-centric Experience: A Complete Guide
- What is A Recommender System? A Primer
- Building A Recommender System – A Primer : Part 2
- Common Pitfalls to Avoid in Your Big Data Project
- How to Set Up and Find Success in Your Big Data analytics Project – A Primer
- What is a Recommendation Engine and How Does it Work?
- Your Guide in Selecting the Right CDP
- Understanding The Basics of Business Rules and Rules Engine
- Category: Case Studies
- Customer Lifetime Value Analytics to Improve Customer Acquisition of A Retail Chain
- When EA Helped A Turbine Company In Its Data Loading Process
- Fitness Firm and Customer Segmentation: Case Study
- How a North American manufacturer of lighting increased its revenue with CDP Oyster
- Here’s how we helped a retailer win the Buy Box on Amazon
- Category: e Book
- Category: Learning Guides
- Category: Video
- Category: Webinar
- Category: White Papers
- Category: Data leaders
- Category: GenAI | Large Language Models - Express Analytics
- Category: General
- How Customer Lifetime Value (CLV) is Important for Your Business
- Your Guide in Selecting the Right CDP Software : Express Analytics
- Why is Customer Personalization Important?
- The Next Big Thing in Analytics is Embedded BI (business intelligence)
- How to Select An Analytics Platform?
- Just how is data analytics impacting the world of sports – A slideshow
- Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
- 5 Criteria to Help You Select the Right Marketing Analytics Solution
- Category: Industry
- 5 Ways Retailers Can Use POS Analytics to Better Drive Operations
- Dynamic Pricing – The Inevitable Future of Traditional Retail
- Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
- What is STP ?The Importance of Customer Segmentation and STP Marketing
- How Machine Learning is Changing the World of Dynamic Pricing
- Retailers: Better Market Basket Analysis will Keep You ahead of Competition
- Trends in Retail: The Move from Predictive to Prescriptive Analytics
- How Artificial Intelligence has Transformed E-commerce?
- Are You An Omnichannel Retailer? Here’s How You can Find Out
- Artificial Intelligence is Changing the Face of Online Shopping
- Why You Need to Implement Omnichannel Retailing Straightaway
- How to Survive in the Retail Business Despite Amazon
- Google’s Experiment with Retail Grocery – Will Traditional Players Survive?
- How to Use Retail Data Analytics for Customer Retention?
- Category: Finance
- Category: Food
- Category: Health
- Category: Retail and Consumer
- Category: Topics
- Category: AI in Marketing
- How AI is Changing Business Intelligence: Expert Insights
- How to Get a 360-Degree View of Customers with AI and Data?
- Machine Learning: The Key to Modern Customer Profiling
- Top 10 AI Trends That Will Transform Your Businesses
- 7 Easy Ways to Use AI in Content Marketing Right Now
- Why AI Matters in Email Marketing Success: A Comprehensive Insight
- Growth of Customer Segmentation Analytics with GenAI and ML
- How to Transform Visual Marketing using Machine Learning
- What is Named Entity Recognition (NER): Benefits, Use Cases
- The Role of Artificial Intelligence in Customer Experience
- Machine Learning Solutions for Cold Start Problem in Recommender Systems
- Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
- What is Machine Learning and Machine Learning Techniques: A Complete Guide
- AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
- The Rise of Commercial Artificial Intelligence in BI
- How to Find Outliers in Data using Machine Learning
- How To Use Machine Learning In Predictive CLV Models (2 of 2)
- Prediction using Neural Networks
- Why Are Artificial Neural Networks Important
- Here’s Why Machine Learning Data Catalogs are Becoming Popular
- AI For Data Cleaning: How AI can Clean Your Data and Save Your Man Hours and Money
- Machine Learning In Data Analytics: How It Works For Your Business?
- How Artificial Intelligence Turns Data into Useful Information
- How Natural Language Processing is Helping Democratize Business Intelligence
- The State Of Natural Language Processing Today
- Human Behavior Prediction using Machine Learning Techniques
- Building an effective What-If Analysis Model
- Using Chatbots to Really Understand Your Customer
- Using Machine Learning to Enhance Data Quality
- How Cognitive Computing Can Transform Your Business?
- Category: Analytics Solutions
- Generative AI: A New World for Accessible Data Visualizations
- Data Transformation in Machine Learning: Best Methods and Challenges
- How Do You Drive Business Success with AI Analytics
- Why Sports Analytics is Essential for Victory Today
- Driving Better Results — The Power of Analytics in Advertising
- How to Use Data Analytics in the Consumer Goods Industry
- How to Use QSR Intelligence to Drive Revenue Growth
- Time Series Data: Analysis vs Forecasting
- What’s The Level of Your Business’ Data Maturity?
- Data Processing: Steps, Types and More
- The Importance of Data Preprocessing in Machine Learning
- All You Need To Know About Reverse ETL
- Mistakes in Identity Resolution that could be Costing Your Business Customers
- The Why, What and How of Web Analytics
- Use Location Analytics to Improve Bottom Line of Businesses
- Detect Outliers in Data Wrangling: Examples and Use Cases
- Graph Analytics to Find Hidden Patterns and Relationships in Data
- What is Automated Machine Learning (AutoML): A Guide
- Benefits of Using Data Fabric
- Augmented Analytics: The Future of Business Intelligence
- How Stream Analytics Can Benefit Your Business
- Everything You Need to Know About Risk Prediction Models
- Finance Teams Need to Tap Into Real-time Data Analytics
- The Why, What and How of Composable Data and Analytics
- Sentiment Analysis Tools: How to Select the Right One for Businesses
- Why Does Data Discovery Matter To Enterprise
- Benefits of Cloud Data Analytics
- Everything You Need to Know About Time Series Analysis – A Primer
- What You Need to Know About Ecommerce Analytics Tools
- Conducting Social Media Sentiment Analysis: A Working Example
- Graph Analytics: Reasons Why More Businesses are Adopting It
- Data Analytics for Small Business: Here’s Why SMEs Must Adopt It
- 5 Predictive Analytics Use Cases for Retail Industry
- Developing Machine Learning Models for Dynamic Pricing
- 5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics
- Growing Role of Finance Analytics in Banking
- The Growing Value of Finance Analytics
- How Menu Engineering can Push Up A Restaurant’s Profits
- Data Analytics Enriches A Customer’s Gastronomical Experience
- Embedded Analytics – Empowering the Masses
- Making Sense of Real-Time Data: The Streaming Analytics Dilemma
- App Analytics: The Path to Better Apps
- Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
- Data-Driven Decision Making for Restaurants Industry
- Data is Most Important Item on Restaurants Menu Today
- The What, Why and How of Operationalizing Analytics
- Evolution of Analytics Platform
- Category: Customer Analytics
- RFM Analysis: Understand Your Customers and Segmentation
- How to Achieve Business Success with Customer Intelligence
- Predictive Analytics in Marketing: Hype or Reality?
- Power Your Retail Product Recommendation Engine with CIM
- 7 Ways to Boost Retail Revenue using Voice of Customer Data
- The Benefits of Identity Resolution in Customer Engagement
- How to Use Behavioral Analytics to Improve Customer Engagement
- Customer Acquisition vs Customer Retention: Which One is More Important?
- How to Create An Agile Personalized Customer Experience
- CDP Best Practices To Enhance Customer Experiences
- Data Chaos: What Is It And How Can It Be Resolved
- How to Improve Your Brand’s Net Promoter Score (NPS)
- Customer Segmentation Using RFM Analysis
- Customer Analytics: How to Use It to Unlock Business Growth
- Technology Advancements for Clienteling in Retail POS
- How to Integrate Lightspeed Retail POS With CDP
- Point of Sale Analytics: How to Use Data To Boost Foot Traffic and Promotions
- 12 Proactive Strategies to Reduce Customer Churn Rate
- How Customer Journey Map is Turning Data into a Winning Customer Experience
- How to Analyze and Predict the Behavior of Consumers
- Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
- How Customer Segmentation can be Used in Product Development
- Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
- Visualizing Customer Journey Using Sankey Diagram
- What is Cohort Analysis? And How it Helps to Retain Customers
- What is Identity Resolution and How it Works
- What is NLP Sentiment Analysis? And Increasing use of NLP in Sentiment Analytics
- How Identity Resolution Platform Plays Key Role in Modern-day Marketing
- Is RFM Model Relevant Even Today?
- The Coming of Age of Conversational Analytics
- Using Artificial intelligence to Sense Buyer Intent
- How Smart Personal Assistants Transform Your Business
- Chatbots and Customer Analytics
- How Artificial Intelligence has Influenced E-commerce – The Customer’s Story
- 5 Ways to A Better Customer Experience
- Use of Artificial Intelligence (AI) in Customer Interaction
- 5 Steps for Effective Customer Journey Mapping
- How to Implement Multi Touch Attribution Modeling?
- How Analytics is Re-defining Financial Planning & Analysis (FP&A)
- Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
- Why Your Business Needs Emotion-based Customer Segmentation
- The Many Benefits of Customer Segmentation
- How to Build A Right Prospects List for Your Business
- How to Build a Customer Profile Database
- Top 5 Uses of Predictive Analytics for Supermarkets and Retail Grocers
- Segmentation: An Important Marketing Strategy
- The Process of Segmentation
- Category: Customer Data Platform
- How to Grow Your Business Using A CDP
- Why You May Require Customer Data Platform Consulting
- Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies
- Oyster Customer Data Platform
- Role of Customer Data Platforms in A Post Third Party Cookie World
- How to Get Insights from Customer Data Platform (CDP)?
- What is Data Wrangling? What are the Steps in Data Wrangling?
- Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
- The Growing Importance of Data Cleaning
- Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done
- The Many Routes From Data to Visualization
- Even A B2B Business Needs A Customer Data Platform
- The Challenge of Dirty Data
- Here’s How to Tackle Your Organization’s Dirty Data
- 5 Popular Data Visualization Tools – A Slideshow
- Why Unstructured Data is Important for Your Business?
- Algorithm-based Marketing: The War of the Algorithms
- Data Visualization Using Sankey Diagram
- Category: Marketing Analytics
- How Do You Target the Right Audience using Marketing Intelligence?
- Easy Ways to Increase Conversions with Behavioral Segmentation
- How to Use Propensity Modeling to Predict Customer Behavior?
- How to Increase ROI Using Marketing Mix Model (MMM)
- What is Marketing Mix Modeling (MMM) and How Does It Work?
- How Real-Time Marketing Analytics Can Change Your Business Strategy?
- How can Attribution Models Improve Your Online Marketing?
- Role of Prescriptive Analytics in Business Decision Making
- 3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing
- Benefits Of Automatic Data Extraction In Finance
- How Cohort Analysis is Useful for Marketers?
- Remarketing: Strategically Targeting Your Customers
- Using Predictive Analytics To Drive Your Marketing – A Slideshow
- Growing Importance of Behavioral Data in Marketing
- The Role of Digital Marketers in Mobile Data Analytics
- Deploy Marketing Analytics for a Nimble, Fast Acting Organization
- Three Big Mistakes to Avoid in Marketing Analytics
- Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
- Why Adaptive Personalization is Getting Critical for Business
- How to Use Retail Analytics to Save Your Store?
- Digital Marketing Ecosystem, Where to Start?
- Improving the Response Rates of Email Marketing
- Improving the Response Rates of Email Marketing #2
- Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India
- What is Digital Marketing?
- What is Dimensional Modeling?
- Naming Conventions: What is a Name in Database Design?
- Marketing is Strategy and Strategy is Destiny
- Getting Started with Outsourced Marketing Analytics
- Experimenting and Optimizing with the Email Content
- Category: Miscellaneous
- Express Analytics Joins NVIDIA Inception
- How Generative AI can Positively Impact Retail Stores
- The Fusion of Data Quality and Generative AI: Crucial Insights
- Innovative Optimization Techniques in Machine Learning Algorithms
- Get Ready for Future Innovations with Large Language Models
- Importance of Matchback Analysis for Modern Marketers
- The Future of Recruitment: Use of AI for Better Hiring
- Why Your Company Needs Modern Business Intelligence in 2023?
- All You Need To Know About Data Mesh
- The Definitive Guide To Data Ingestion in Business
- All You Need To Know About Synthetic Data
- Everything You Need To Know About XOps
- 5 Best Data Analytics Trends and Predictions to Watch in 2022
- Event-Driven Analytics: What You Need to Know
- The Complete Guide to Understanding Data Reporting
- Next Generation of Business Intelligence is Here
- 5 Key Data Analytics Trends for 2021
- How to Manage Dynamic Pricing in COVID-19
- Using Data Analytics To Endure The Coronavirus Pandemic And After
- Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After
- What is A Data Fabric And What Is It’s Business Value
- The Upsurge in Use of Data Catalog
- 5 Data Analytics Trends to Watch Out for in 2020
- How to Deploy Slowly Changing Dimensions?
- Homomorphic Encryption is about to go Mainstream
- Data Centric: When Data Becomes the Business of Every Business
- What is a Slowly Changing Dimension, and the Logic in Implementation
- Why are Recommendation Engines Becoming Popular?
- The Case for Enterprises Moving to Cloud Data Warehouses
- Does Your Organization Need Marketing Analytics Outsourcing?
- Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
- Data Translators: Why are They Important in Analytics
- 5 data analytics trends to watch out for in 2018 – A slideshow
- Fashion, Weather and Predictive Analytics
- From Data To Decision: Why Companies Fail to Benefit from Such A Long Journey
- Top 3 Reasons Why Data Governance Strategies Fail
- Top 3 Trends in Business Intelligence
- Predictive Analytics in Sports – A Growing Business
- Top 5 Trends in Data Analytics in 2016
- 10 Ways Computer Vision and Data Analytics Help Your Business
- Mobile Commerce (m-commerce): Changing the Way We Do Business
- Pokémon GO – A New Opportunity for Marketers
- Category: AI in Marketing