- Attribution of success to marketing activity
- Predicting the Campaign ROI
- Channel Mix
- Circulation planning
- Pricing Intelligence
- Product mix
- Promotion Management
- Planning and Budgeting marketing spend
To be successful in marketing, a business needs to understand the importance of creating a winning marketing mix analytics strategy for a product/service/solution. The EA marketing analytics solution maximizes revenue by leveraging the power of the 4 Ps – Price, Place, Promotion, Product. Our marketing mix analytics solution helps clients efficiently allocate marketing budget to each of these activities.
Using our solution, you can measure the impact of promotional activities and price tactics on sales and/or brand awareness. Brands can use it to estimate the effectiveness of their marketing initiatives vis-a-vis return on investment (RoI).
Using multiple channels to reach customers is a necessity of modern marketing. However, without channel analytics, you may be shooting in the dark or overspending, or worse missing the value-rich audience completely.
Businesses that want to optimize the RoI on marketing investment must know how every channel affects the behaviors of their customers. Our powerful channel marketing analytics solutions use attribution modeling to isolate misallocation of channel-spend, leading to an increase in channel optimization, reducing the cost of customer acquisition, & improving the RoI of your campaigns.
Predictive marketing analytics harnesses big data to predict future results. The Express Analytics predictive analytics integrates data mining, statistics, deep learning, and machine learning techniques to process and analyze big data sets for predictions. We coalesce scattered data together to bear upon a complex problem.
Our predictive marketing analytics solutions & services empower the marketer with metrics to improve the probability of success of campaigns. The use of our predictive scores in operational applications of Enterprise such as CRM, POS, & Call Center Application improves the overall operational efficiency of an organization.
It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation in order to meet your objectives. That’s a job easier said than done. Once a company has embedded analytics in its marketing process, it’s very important not to lose track of the implementation, or else, its efficacy could be blunted. From experience, we can say that there are some.
When you buy any of our marketing analytics solutions, you are assured of getting detailed customer purchase insights. The EA team works on large volumes of purchase transaction data to help you categorize the behavior behind every purchase.
We offer not only lead generation but insights into customer preferences and trends. This scientific and sophisticated marketing approach ensures your marketing dollar is generating the best out of your investments.