Customer Data Platform

Detect Outliers in Data Wrangling: Examples and Use Cases

How to Detect Outliers in Data Wrangling: Examples and Use Cases Outliers is the term that strikes your mind whenever you speak about analyzing data. If you are planning to inspect any task to examine data sets, you can make assumptions about the methods used to produce the data. If you come across a few… Continue reading Detect Outliers in Data Wrangling: Examples and Use Cases

How to Grow Your Business Using A CDP

Consider implementing a customer data platform for your business if you want to take it to the next level. You can use a CDP to collect, manage, and use customer-related data to improve your marketing and sales efforts.

Why You May Require Customer Data Platform Consulting

More and more businesses are buying a customer data platform but it’s after purchase that many realize that a CDP poses certain operational challenges; indeed, sometimes understanding how it works itself can pose to be quite a hurdle. This is where a customer data platform consultant can help you get the most out of your CDP, helping you use it to its optimum.

Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies

Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers

Oyster Customer Data Platform

Role of Customer Data Platforms in A Post Third Party Cookie World

The world is marching towards an era where there shall beno more 3rd-party cookies. In such a world, a customer data platform will play an even more critical role in tracking a customer's journey. The right CDP should be able to aggregate and utilize both first and zero-party data to create real-time, personalized profiles of your customers and prospects, enabling your business to meet them where and when they (customers) want to be met.

How to Get Insights from Customer Data Platform (CDP)?

In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.

What is Data Wrangling? What are the Steps in Data Wrangling?

What is Data Wrangling? Data wrangling, also known as data blending or data remediation, is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler or a team of “mungers”. As any… Continue reading What is Data Wrangling? What are the Steps in Data Wrangling?

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down in 2020,… Continue reading Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast