banner

Analytics Solutions

Driving Better Results — The Power of Analytics in Advertising

In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in th

| 21 Feb 2024

How to Use Data Analytics in the Consumer Goods Industry

In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to

| 08 Feb 2024

How to Use QSR Intelligence to Drive Revenue Growth

Data analytics has been transforming different sectors for many years, and the QSR (Quick Service Restaurant) sector is one of them. There is an increase in demand for Quick Service Restaurants (QSRs) with the change in consumption patterns, hectic schedules of people, a

| 19 May 2023

Time Series Data: Analysis vs Forecasting

Time series analysis produces a series of information in a specific sequence, so it is not the same as other analyses. The added advantage of such analysis is that it takes responsibility for a smoother data-cleaning process in a business. Time series Analysis is an impo

| 14 Dec 2022

What’s The Level of Your Business’ Data Maturity?

With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.

| 14 Oct 2022

Data Processing: Steps, Types and More

Data Processing: Steps, Types and More In part 1 of this blog post, we discussed data preprocessing in machine learning and how to do it. That post will help you understand that preprocessing is part of the larger data processing technique; and is one of the first steps fr

| 10 Oct 2022

The Importance of Data Preprocessing in Machine Learning

While analyzing data, you must ensure that it has no errors. Mistakes give a false impression of the overall statistics of the data. To cut down errors, you need to prepare your data. Here's how.

| 29 Sep 2022

All You Need To Know About Reverse ETL

ETL is an integral part of data warehousing. In addition to being complex, it can also be time-consuming. In recent years, reverse ETL has grown in popularity because it is simpler and faster to complete than traditional ETL.

| 20 Sep 2022

Mistakes in Identity Resolution that could be Costing Your Business Customers

Are you struggling with identity resolution in your business? Learn about the common mistakes that marketers make and how to avoid them!

| 12 Sep 2022