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Why Analytics Solutions Remain Core to the Slimmed Down DX Stack

APRIL 15, 2021

Why Analytics Solutions Remain Core to the Slimmed Down DX Stack

The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. The martech stack, which takes the highest share of marketing spends (26.2% according to the Gartner CMO Spend Survey 2020-2021), has over the years witnessed unseemly bloat, and will likely be one of the first areas to be slimmed to drive efficiencies and cut redundancies. While many factors may have added to the bloat — marketers scrambling to deal with the omni-channel reality, the D2C onslaught from start-up challengers and disruptions that suddenly drove everyone online — digital marketing itself continues to grow and the urgency for a rational, responsive, CX-first stack isn't going anywhere.

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IIT Goa signs MoU with EA

IIT Goa-Express Analytics competition in Artificial Intelligence – 2019

JUNE 03, 2019

IIT Goa-Express Analytics competition in Artificial Intelligence – 2019

READ MORE JUNE 03, 2019

IIT Goa Signs MoU With Express Analytics to Collaborate on AI, Machine Learning

MAY 31, 2019

IIT Goa Signs MoU With Express Analytics to Collaborate on AI, Machine Learning

To kick off this partnership, IIT Goa and Express Analytics have also announced a pan-India competition in machine learning for students. The Indian Institute of Technology (IIT), Goa, has signed an MoU with the US-based marketing analytics services firm Express Analytics to collaborate in the field of data science and analysis, including in artificial intelligence and machine learning technology.

READ MORE MAY 31, 2019

IIT-Goa, US analytics company sign MoU

MAY 31, 2019 AT 04:49 IST

IIT-Goa, US analytics company sign MoU

READ MORE MAY 31, 2019 AT 04:49 IST

Machine learning contest

IIT Goa, Express Analytics announce pan India contest in machine learning

JUNE 7, 2019 AT 19:03 IST

IIT Goa, Express Analytics announce pan India contest in machine learning

PANJI: Indian Institute of Technology (IIT), Goa, after entering an MoU with the firm Express Analytics has announced a pan-India competition in machine learning for students from all over India to kick off this partnership.

READ MORE JUNE 7, 2019 AT 19:03 IST

IIT Goa, Express Analytics announce pan India contest in machine learning

JUNE 7, 2019

IIT Goa, Express Analytics announce pan India contest in machine learning

Indian Institute of Technology (IIT), Goa, after entering an MoU with the firm Express Analytics has announced a pan-India competition in machine learning for students from all over India to kick off this partnership.

READ MORE JUNE 7, 2019
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