Artificial intelligence is changing the face of online shopping

Artificial Intelligence (AI) is changing the way you shop online. Specifically, it’s driving a change in two areas – search and customer service. Advancements in AI like deep learning and machine leaning combined with the rise in mobile commerce are now being put to use by retailers and e-commerce sites such as Amazon to improve the lives of online consumers. Both are software that learn to perform complex tasks without active

Why you need to implement omnichannel retailing straightaway

There was a time when retailers could only fantasize about selling everywhere. It was a retailer's version of a Utopian dream. Then came technology and big data analytics, and boom, omnichannel retail suddenly was achievable. Omnichannel shopping is really a continuity of the shopping experience. Technology has blurred the lines between brick and mortar shops and online shopping, and between devices. With footfalls dropping, and the retail space getting even more

Here’s how to survive in the retail business despite Amazon

Retailers in the United States (US) and their counterparts across the globe are beginning to see a common business threat. That “danger” is in the form of Amazon, the online ecommerce giant that threatens to grab even more retail market share as the years roll by. Two brand new reports released in April have only gone to underline what was being said all these years – Amazon is growing at a

Embedded analytics – empowering the masses

A business is a combination of various processes. Improvement in that business will happen when all the processes are harmonized. Co-ordination is needed not only between various departments and their leads, but even the employees lower down the rank. This harmonization does not happen by chance but by design. Employees at all levels, and not only those in the core team, need to be empowered. And in today’s increasingly competitive world,

Key to successful deployment of data analytics in retail

Today, on these pages, we are going to discuss an issue that, over the years, has come to play a leading role in the business of retail – data analytics. The immediate reason for this post is a special report – The Fine Art of Analytics – released by Boston Retail Partners, that speaks of problems yet to be addressed by those retailers who have gone ahead and implemented analytics in

Three big mistakes to avoid in marketing analytics

It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation in order to meet your objectives. That’s a job easier said than done.  Once a company has embedded analytics in its marketing process, it's very important not to lose track of the implementation, or else, its efficacy could be blunted. From experience, we can say that there are some

To deploy streaming analytics or not, that is the question

Streaming data analytics

"Should your business consider streaming analytics of its big data?" With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not arrived at a conclusion yet, read on. Without a doubt, this branch of analytics has made inroads in the past two years, and gets more popular with every passing day. For example, a new survey by SearchBusinessAnalytics publisher

Analytics in sports – a growing business

Analytics sports

Super Bowl time in the United States is a good enough reason to take a re-look at the technological improvements in the world of sports, especially at the business-end. Like any other discipline, or profession or business, sports, too, spews out big data, necessitating the deployment of analytics to tackle things better. In fact, most sports organizations in the US and the United Kingdom have set up their own analytics

5 ways to a better customer experience

How many times have your customers remarked after an interaction with your business - what an excellent experience? Whether you are a B2C or B2B company, the customer is king (sounds clichéd but it’s true), and customer satisfaction is your business’ ultimate aim, if it has to remain competitive. For that, you need to look at things from a customer’s perspective, not from a seller’s viewpoint. The spotlight, thus, is always on

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