Will cognitive computing eventually transform the way we do business?

Cognitive computing today is like the embryonic chick beginning to peck its way out of the egg. - Hadley Reynolds, Principal Analyst, NextEra Research: May 2016. It’s been around for 50 years, going from the drawing board to the lab to field tests, but it’s only now that cognitive computing is on the cusp of going mainstream. World over, outside of tech companies who were early adopters, businesses have just about

App Analytics: The path to better apps

In last week's post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App analytics refers to a group of methods related to optimizing the performance of an application. App analytics does this by looking at three key factors: how

Mobile Commerce: Changing the way we do business.

From Desktop computing to mobile commerce.

Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets and smartbooks. First developed as SMS-based services in the mid 1990s, m-commerce has shifted toward using applications on the iOS and Android platforms. This trend has also been mirrored by phone makers in the past five years, with major mobile manufacturers like Apple and Samsung integrating

Analytics helps understand potential of online channels in direct hotel bookings

For several years, the hotel industry’s entire pricing strategy globally was - ‘heads in beds’. The thumbrule a hotel’s general manager deployed was – no room must go vacant. Filling hotel rooms (without really factoring in price) was the preferred way. That strategy’s long gone out of the (hotel room) window. With increased competition, wafer-thin margins and a world becoming increasingly digital, pricing policies are no longer so “simple”. The hospitality industry

How data driven decision-making helps restaurants buck the trend

A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in a restaurant's kitchen. Bloomberg Gadfly columnist Shelly Banjo, who covers retail and consumer goods, recently wrote a column on how almost all the big restaurant chains in the United States had reported a drop in sales in Q2, 2016, hinting at an industry downturn. While we are not getting into the

Pokémon GO – a new opportunity for marketers

The world of gaming has not been the same since July 6, the day Pokémon GO was launched. Within days of its launch, it started setting new records. Here’s one  – within a week of its US launch, it had over 65 million registered users. Besides gamers,marketers, advertisers and data analysts are delighted with Pokémon GO, for it has opened up new possibilities for them. AR, has suddenly gone mainstream with Pokémon

Data is most important item on a restaurant menu today

Which is the single most important ingredient in today’s restaurant business? It’s data. Surprised? Don’t be. In the face of extreme competition, restaurants, especially quick service restaurants (QSR) (where time is of essence) are increasingly turning to data analytics to reduce costs, increase revenue, and pump up profits. It’s an industry where time is money, where margins are small but volumes, large. In today’s digital world, electronic transactions have opened the sluicegates

5 tips to start your customer journey mapping

Definition: A customer’s journey is a map that tracks the buyer’s experience. The starter’s block is the point of first contact with the seller, the finish line is represented by the purchase order. The journey traces the process of engagement. Contrary to popular belief, however, customer mapping does not end with the client placing an order. It’s also about long-term relationship, trying to map the behavior of a customer after he

Still not implemented Multi-touch Attribution model? Do it now

So does your Enterprise need a multi-channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different channels such as social media, for example, affect buying decisions in different ways; and marketers risk reporting misleading ‘Return on Investment’ (RoI) if they fail to implement a multi-touch attribution plan. Multi-touch attribution is to

How analytics is re-defining Financial Planning & Analysis

Today’s Chief Financial Officers (CFOs) find themselves under increasing pressure to execute Financial Planning and Analysis (FP&A) processes faster in order to discover insights that would augment the company’s future results. Many finance departments find themselves tasked with faster closing times, real-time consolidation and elimination of manual tasks, in the interest of overall business agility. While financial planning is essentially the process of drawing up a budget based on expenses and

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