5 ways to a better customer experience

How many times have your customers remarked after an interaction with your business - what an excellent experience? Whether you are a B2C or B2B company, the customer is king (sounds clichéd but it’s true), and customer satisfaction is your business’ ultimate aim, if it has to remain competitive. For that, you need to look at things from a customer’s perspective, not from a seller’s viewpoint. The spotlight, thus, is always on

Fashion, weather and predictive analytics

Wondering how the words, fashion, weather and predictive analytics are connected? Here’s a poser – what is one of the biggest challenges before the global fashion industry today? Weather. You wouldn’t have guessed it, right? Pick up any fashion magazine, read any fashion portal, white paper.... you name it, unpredictable weather is on the Top-5 challenges list before the fashion industry. As global climate undergoes, not so subtle changes, largely thanks to

5 criteria to help you select the right marketing analytics solution

Without doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on an average, 12% of the total marketing budgets in 2016 was allocated to analytics by major and medium-sized enterprises. And, it's expected to grow next year. So perhaps, the crucial question that marketers wanting to deploy data analytics in 2017 will face is – which is the right marketing analytics solution for

Are you making unstructured data work for your business?

With more and more emphasis on the use of cognitive computing, it is but natural that its impact will be felt on today’s data analytics landscape. For the longest time, Enterprises chose to mostly ignore unstructured data since the tools and skills required to derive meaning from it were not sophisticated nor flexible enough. No longer so. Today, among the solutions offered for the analysis of unstructured data are Machine-Learning and Artificial

The War of the Algorithms

Algorithms are biased, opaque and scalable. Dr. Cathy O'Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms that are used to segment customers into the good, the bad and the ugly segments. Today, unknown to us, many aspects of our individual and corporate lives are governed by algorithms. This is the opacity that we are unaware of. It is the inconvenient truth that no one is

Top 5 trends in data analytics in 2016

Data analytics was on top of the investment list of many global organizations in 2016. Express Analytics analysts took a hard look at the data landscape around them to understand the direction in which big data and analytics had moved this year. The EA team realized that there was much forward movement on cognitive computing, artificial intelligence and machine learning. Based on feedback received, we've prepared this simple, yet, incisive infograph to

10 things about Computer Vision and data analytics you may not know

To most they consist of just pixels but digital images, like any other form of content, can be mined by computers for data, which can then be analyzed. The extraction of information from still images and even video, using image processing techniques including algorithms, is on the cusp of going commercial. There are two forms - Machine Vision, which is the more "traditional" form of this tech, and a digital world

Use of Artificial Intelligence in customer interaction is getting intelligent

Artificial Intelligence (AI) is back in the headlines as more and more companies like Amazon, Google, Facebook, Twitter and Microsoft have started to commercialize its use. Four important developments in the past few days on this front caught our eye. The most recent was last week's announcement of an AI partnership by Google, Facebook, Amazon, IBM and Microsoft. The new alliance is dedicated to advancing public understanding of the sector, as

Will cognitive computing eventually transform the way we do business?

Cognitive computing today is like the embryonic chick beginning to peck its way out of the egg. - Hadley Reynolds, Principal Analyst, NextEra Research: May 2016. It’s been around for 50 years, going from the drawing board to the lab to field tests, but it’s only now that cognitive computing is on the cusp of going mainstream. World over, outside of tech companies who were early adopters, businesses have just about

App Analytics: The path to better apps

In last week's post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App analytics refers to a group of methods related to optimizing the performance of an application. App analytics does this by looking at three key factors: how

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