Retail is increasingly relying on data analytics to retain customers

The digital transformation of retail and the need for Analytics

There used to be a time not so long ago when shopping was a flat, unidimensional experience. There was the retailer and there was the customer. The first had something to offer; the latter could either take it or

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

By Pavan Sarathi (Our objective through this article is to provide insights through use of data analytics and social media for  informed decision making.) Recently 16th (Loksabha) General elections were conducted in India. They were conducted in 9 phases across the country. Even before the elections were announced in mid March 2014, people in India were