Data Visualization is one of greatest way to simplify the complexity of understanding relationships among data. Sankey Diagram is one such powerful technique to visualize the association of data elements. They are named after the Irishman Matthew Henry Phineas Riall Sankey, who first used them in a publication on energy efficiency of
In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! It is clearly evident that companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a very
Database Design - Naming Conventions
Well, that’s a pretty popular line, however, not most Data Architects
would agree with Shakespeare
Talking about “Name”, here is an incident that I remember. One day, a new guy in my team created a table and called
Recently Express Analytics was engaged by a client to help them select a platform for marketing analytics. This led us to ponder the answers to the following questions.
- What is an Analytics Platform and how is it different from a Transactional Platform?
- What prevents organizations from exploiting the existing data in their
In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities - such as sourcing, production, and logistics - are being commoditized or outsourced, while downstream activities aimed at reducing consumer's costs and risks are emerging as drivers of
The question I attempt to answer in this post:
Is there a scientific way of segmenting customers based on a number of dimensions?
We all know that we can plot the shape of a curve on a two dimensional graph or draw the shape of an object on a three dimensional graph.
Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that you want to convey. The composition of the email, starting with
By Hemant Warudkar.
Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into a number of challenges. One of the major consideration is the definition of the size of the opportunity.
Let us assume
Digital Marketing is rapidly becoming more complex. The number of channels and the number of devices are increasing everyday. When our company started on our journey on the road of digital marketing, we discovered a bewildering array of technologies, processes and skills to be mastered. We have discovered the single