The Single View of Customer: Your Key to Marketing Success

What clients say about our data integration services

Our clients technology and marketing leaders across diverse industry verticals. They come to us for our rapid deployment and focus on actionable deliverables without the need to add headcount or processes. See what they have to say about us.

Our data was in silos with lot of legacy data from in-store transactions over the years, but we were unable to connect and analyze in totality. We turned this around in three months and started running personalized marketing campaigns.

VP Relationship Marketing, Furniture retailer

What I really loved was the support though and after deployment. It’s great working with a team that gets it.

Team Leader, Credit card operations.

Data unification stack

Microservices architecture supports rapid and focused deployment.

Data centralization

Extract, transform and load data across first party and third party resources with resident processes for cleansing.

Audience & segmentation

Categorize the audience in alignment with business priorities and organizational set-up.

Identity resolution

Resolve customer identities (including anonymous interactions) across touchpoints to avoid duplication of engagement.

Force multiplier for IT

Tactical speed for marketing operations

How we engage

Data silos affect corporate effectiveness and profitability. A single view of the customer centers and stabilizes the organizational process. Express Analytics has a track record of delivering data integration, reporting and analytics projects for Fortune 500 companies. Here is how it works.

#1

Scoping

Determine the business logic required to integrate source system data into the data layer for our customer data platform.

Identify the operational processes that will leverage the outcome from our customer data platform's data layer.

#2

Data modeling and integration

Build ETL routines to load data from your source systems into our data layer.

Implement the base analytical algorithms to prepare the data for the analytical layer and delivery into the presentation layer of our customer data platform.

#3

Reporting and analytics

Deploy reports and dashboards as per your needs

Deliver on unique short-term objective to ensure return on investment in under three months of engagement. e.g. list pull for customer activation.

Break the data silos. Create a single view of the customer.

We integrate data from multiple internal, third-party and public sources to create the single view of the customer in a bespoke customer data platform deployment.