Express Analytics makes understanding customer feedback better than before, with the flexibility to conduct research through our simple interface.
Voice of Customer Analytics
The Perfect Solution for Social Listening, Review Analysis, and Real Understanding of Your Brand
What is Express Analytics Voice of Customer Analytics (VOCA) Engine?
The Voice of Customer Analytics (VOCA) Engine performs analysis of text data in online content, social media and reviews gathered from various sources and subsequent deduction of sentiment and other semantic information. EA’s Voice of Customer Analytics Engine has several tools and features that make it leagues ahead of basic textual mining:
Sentiment Analysis
- Read their minds, find out the consumer sentiment (Positive/Neutral/Negative) from web content and social media with text, audio, and image support.
- Use this insight to improve your customer satisfaction, brand recall and customer retention.
- Data analysts conduct sentiment analysis to measure public opinion, track product, and brand reputation, understand customer experiences, and perform significant market research.
- With deep mining and embedded integration, identify hidden sentiment, combine insights, and provide sentiment analysis results into apps or dashboards.
- We do offer valid data labeling services and use the recent language processing technique to solve the opinions and sentiments of your customers.
Emotion Analysis
- Emotions drive customer behavior, your prospect or customer buys if they trust you, and your services or products give them joy!
- Determine your consumer’s emotions from an advanced six-class analysis (Joy, Trust, Surprise, Anger, Sadness, Fear).
- Emotion analysis is useful for businesses to:
a. Customize content strategy
b. Improve products
c. Perform competitor analysis
- This technology is useful for:
a. Improving advertisements, websites, and products
b. Extracting user experience or customer emotions when using services or products every day
c. Performing emotional analysis for transcribed voice data or text
Emoji & Multilingual Support
- 4000 years ago the Egyptians knew the power of the images!
- Our engine understands Emojis & emoticons and supports sentiment analysis in multiple languages.
- Emoji & Multilingual Support services provided by us ensure your brand interacts easily with a wide variety of global audiences.
- Our complex multilingual capabilities allow you to :
Customize experiences for global customers
Ensure cultural suitability and contextual accuracy
Localize content ideally across various languages - Emojis are the global language of emotion, and they increase customer engagement by :
Using culturally suitable emojis
Conveying sentiment and tone beyond words
Improving email click-through rates and social media presence
Topic Modeling
- Customers respond positively on topics of their interest Our Engine automatically identifies topics of discussion and frames the context of the textual data for peak clarity.
- Topic modeling uses NLP techniques to identify trends from unstructured data.
- It doesn’t need a predefined set of classifications as it’s more flexible and identifies invisible structures in text data. With expert analysis and the latest NLP tools, we ensure :
a. Perfect extraction of useful topics
b. Models trained on your particular sources of data
c. Transparent and digestible reports to support strategic decisions
Visual Dashboards & Insights
- Window Get an active insight dashboard, pareto charts, timeline graphs and so much more.
- Convert raw data into transparent, collaborative visualizations, offering you up-to-date insights with ease.
- Customize your data view to pinpoint the elements that are important for your business. Easily identify trends, monitor KPIs, and make suitable decisions in real-time.
- With visual dashboards and insights windows, you can get a transparent view of your customer behavior and monitor sales performance.
Keyword Extraction
- Extracts the most relevant keywords to convey the main and recurring themes of the underlying text.
- Identify customer sentiment and repeated themes in the feedback.
- Find trending keywords to increase the website’s visibility.
- Rapidly catch the crucial points of long articles.
Win new customers with customer journey mapping
Gain a unique competitive advantage with the advanced features of EA’s VOCA module
How Does Audience Modeling Work?
Our modern AI-ML algorithms-based voice of customer solutions can extract major sentiments, challenges, and preferences to improve your business strategies.
- Customized reporting
- Unified goals and smooth collaboration
- Clear data visualization
