Stop wasting valuable marketing resources with inexpert allocation across your channels.
Use Express Analytics’ marketing mix modeling solutions to measure the gradual impact of all channels, offline and online.
Improve Your Marketing ROI with Marketing Mix Modeling
Increase marketing effectiveness using machine learning make intelligent business decisions
How Express Analytics Enhance Marketing Mix Modeling?
Express Analytics’ marketing optimization solution simplifies the whole MMM process. By keeping user experience in mind, we help CMOs and their teams to go through critical data analytics without difficulty.
Our Solutions
Implement data-backed machine learning to enhance future results with our data analytics services
We provide our clients an up-to-date approach to running media mix modeling using ML techniques and automation to offer granular results.
With our marketing mix modeling analytics, you will be able to:
- Improve spend across media platforms, such as e-retail media
- Measure the campaigns’ uplift
- Get foundational, flexible learning from each advertisement you run on any platform
- Improve media investment and highlight how it improves your sales
- Track how retail media investments affect market share and evaluate ROAS.
Use behavioral modeling to acquire new customers
What can you do with Our Market Mix Modeling Module?
With Market Mix Modeling, you can determine the historical impact of marketing activities on KPIs such as sales, revenue per customer, etc. You can also forecast the impact of a particular marketing campaign before execution and optimize your budget despite various business constraints.
- Find out the saturation point of your different channels to improve your media spend across all channels for the best returns.
- Estimate the impact of your marketing campaigns before execution based on the predictive models built using historical sales & marketing data.
- Reduce your CPA by up to 30% by reallocating budgets to more effective channels and significantly improve your return on marketing spend.
- Enjoy faster turnaround time and accuracy with up to 50% reduction in turnaround time compared with other solutions in the market
- Get channel-level saturation curves on your smart active-insights dashboard and optimize your spending levels with just a glance
Our Marketing Mix Modeling Process
Understanding of business
- Identify and understand business challenges
- Define the KPIs that can be measured
- Define the input data set
Data collection
- Communicate with several stakeholders
- Gather all the required data
- Prepare, clean, and match data
Data research
- Inspect all the data gathered
- Visualize and examine variables
- Build theory for modeling
Modeling
- Test combinations of all variables
- Test various theories
- Develop statistically and commercially perfect models
Evaluation
- Verify models to ensure they are stable
- Evaluate model soundness and results
- Tweak models with clients
Deployment
- Offer simulation and optimization insight
- Deploy outcomes and share suggestions
