Marketing Analytics
- Marketing Mix Analysis
- Buyer Analytics
- Predictive Model Building and Implementation
- Cross Channel Marketing Analytics
Our process
An outstanding data analytics program needs the right enablers and conditions. To develop data-based companies, we build technical and strategic features :
Customer Analytics
- 360 Degrees Customer Insight
- Customer Retention, Segmentation & Profiling
- Propensity and Life Time Value Modeling
- Campaign Design
- RoI Optimization
Data Warehousing
- Data Extraction, Cleaning & Transformation
- Data Warehouse Setup
- Cloud based Deployments & Database Management
Big Data
- Extraction, loading & integration of data
- Development of Machine Learning Models
- Visualization & reports results
Dashboards
- Front-end to business intelligence
- User friendly interface
- Design based on research & planning
- Reporting and Data Visualization
Business Intelligence
- Tailor-made BI results
- Complete control of your data
- Collaborative BI solutions
Achieve business success with our data analytics consulting services
How We Do It?
Marketing Analytics
We work on large volumes of purchase transaction & other data in order to answer critical questions so that enterprises can make better decisions.
Dashboards Design
We design dashboards that not only present a clear picture of your current business situation, but can also predict future results of specific actions.
Customer Segmentation
Our solution segments customers into smaller groups of individuals based on geographic, demographic & other characteristics to help marketers exploit the value of each client.
Predictive Model Building
Our predictive analytics models score the customer base, & rank the customers by their likelihood to response to a specific campaign. This helps clients save in costs & increase revenue.
Use of Dashboard
Our predictive dashboards, visualizations & reports are available for key members of your staff with dynamic information that can empower decision making on daily basis.
Customer Profiling
We categorize your customers into different groups based on geography, culture & ethnicity, income levels, age group, gender & life cycle in order to help you understand their needs & behavior.
