Marketing Analytics Solutions

Gain a single view of the customer, increase campaign ROI, and achieve accuracy in targeting by integrating sales, marketing, and customer data.

Measure and Analyze Using Our Agile Marketing Analytics Solutions

Marketing analytics helps marketers maximize campaign effectiveness and optimize return on investment, and that’s what our solutions offer.

predictive

Predictive Model Building & Implementation

  • Predictive Analytics is the science of extracting information from data sets in order to seek the obvious & not-so-obvious patterns to predict future trends based on ‘what-if’ scenarios & risk assessment.
  • For businesses, predictive models are used to analyze both, historical as well as present-day data. Why? The science is used to watch out for potential risks & opportunities that are likely to arise in the future.
  • So how does Predictive Analytics help marketers? The latter today face immense pressure when it comes to justifying returns of their marketing spend. They desperately seek novel techniques, methodologies, automation & analytics to effectively assess the performance of their campaigns.
  • The Express Analytics solution empowers the marketer with predictive models that help to envisage customer behavior. It uses a number of techniques, including data mining & statistical modeling to help make future business forecasts.
  • By harnessing the power of Predictive Analytics, marketers can refine their customer data into what are called as, “actionable insights”, which can increase response rate of campaign, maximize return on investment & ultimately increase the profitability of an organization.
  • Our models score the customer base & rank the customers by their likelihood to response to a specific campaign. By targeting the right customers with the right message through the right channel, our clients save in costs, while simultaneously increasing revenue.
  • We deploy these pre-built models in operational applications of enterprise such as CRM, POS, & Call Center Application in order to improve the overall operational efficiency of an organization.
  • Our platform leverages the power of machine learning, predictive modeling, & advanced data visualization engines to help you answer your business’ top prioritized questions.

Buyer Analytics

  • Ever wondered how to unlock the hidden value of your Enterprise data? Customer Analytics is the key.
  • Buyer Analytics is what makes the difference between reactive marketing & pro-active marketing.
  • Every insight gleaned from this makes your next endeavor that much smarter & more successful.
  • Get in-depth customer purchase insights with our Marketing Analytics software.
  • We work on large volumes of purchase transaction data so we can answer the critical questions that will help you make better decisions.
  • Our feature helps you to categorize the purchase behavior by identifiable actionable information, purchase profiles & profitability of each purchase.
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compaign

Campaign Management Analytics

  • We make your every campaign marketing campaign count. Avoid shooting in the dark with our Campaign Management solution.
  • Executing campaigns to acquire new customers or to retain existing customers is challenging enough for organizations. Our platform makes it easy for you to design & measure the key performance indicators of your campaign.
  • Each of your customers are unique so why should your marketing campaigns be broad-based? We help you gather everything you know or want to about your customers in order to get the full picture.
  • We tailor-make campaigns to target customers individually, using our campaign management analytics solution to help you respond to your customer’s changing needs. This will help you build brand loyalty, so also deliver a consistent experience across channels.

Budget & Forecasting Solution

  • This solution allows you to stay on the top of your game by avoiding budget & forecasting delays. As budget & forecast activities run concurrently, most organizations face delays due to data integrity, data collection & data distribution issues.
  • By the time the data is actually made available to analysts for variance analysis & tweaks are recommended to budget department targets, companies may well be over a month behind taking corrective action.
  • Our tools plug this time lapse. They allow collaborative forecasting, “what-if” scenario generation & evaluation of various forecasts before arriving at a “consensus forecast”.
  • Our platform integrates data collection, analysis, revision & reporting into a streamlined process making it possible for you to analyze results across multiple branches & business units within hours after end of a budgeting cycle.
  • Using the EA budgeting solution, you can easily transform your organization’s disorganized planning, budgeting, forecasting & reporting processes into a more “connected” practice. It automates financial planning & reporting processes; delivers insights into your Enterprise’s financial performance. All this helps you take faster business decisions.
  • Our tools allow collaborative forecasting, “what-if” scenario generation & evaluation of various forecasts before arriving at a “consensus forecast”.
  • Our platform integrates data collection, analysis, revision & reporting into a streamlined process making it possible for you to analyze results across multiple branches & business units within hours after end of a budgeting cycle. The resulting information powers rolling forecasts & drives individual performance.
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Struggling to make confident decisions? Express Analytics can help you with the right data

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Our Features

Complete funnel marketing

Know when, how, and where customers interact with your business with our marketing analytics solutions.

  1. Illustrate the customer journey
  2. Highlight conversion barriers
  3. Allocate credit where it’s due
Campaign analytics

Monitor the campaign performance and highlight areas which need improvement.

  1. Monitor performance of the campaign across all channels
  2. Point out areas for improvement
  3. Attribution modeling
Consumer and market insights

Develop data-based marketing strategies according to thorough customer understanding.

  1. Get thorough understanding of customers
  2. Highlight the latest trends
  3. Promote fruitful marketing messages
Social media and web analytics

Improve user experience and digital performance.

  1. Know how users communicate with your website
  2. Measure ROI of social media
  3. Customize the online experience
Marketing operations

Improve ROI with complete campaign management.

  1. Ready to employ marketing operations team
  2. Find and bridge conversion differences
  3. Useful campaign insights
Marketing ROI improvement

Use your marketing efforts via in-depth marketing ROI analysis.

  1. Find opportunities for cost savings
  2. Justify your rate of return

Our Work

Improve markdowns

According to physical and different attributes of SKUs, our algorithms inspect responses to previous markdowns and use them to inspect markdowns regularly at the store or SKU level.

Predict customer churn using data science

Data science-based churn algorithms are used to predict churn, i.e., find customers who are likely to leave.

Attribution modeling

Through analytics, identify the role of every marketing channel’s contribution to increasing sales.
With marketing analytics services, you can measure marketing budgets for :
1
Determining customer
behavior
2
Improving brand customer experience
3
Progressing ahead with the suitable set of activities

Retain, engage, acquire, and succeed with marketing analytics

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