As a reputed customer segmentation service provider, we help you map sales strategy to every customer’s pace and likes.
Identify the customers who are most and least profitable, improving the capability to focus on the customers most likely to purchase your products.
Customer Segmentation Services for Personalization
Grow your organization by focusing on the right people at the right time.
How Does Express Analytics Customer Segmentation Help in Customer Retention?
Express Analytics helps you experience a 15-20% rise in marketing ROI and enhanced customer loyalty.
With our customer segmentation solution, you can curate in-depth customer data according to device, acquisition sources, channel reachability, location, user behavior, and customer data according to the new and present users.
Our Customer Segmentation services
We have helped our clients’ segment audiences using various segmentation techniques to meet their business demands. We specialize in:
How does RFM analysis help in customer segmentation?
Well-explained Micro-Segments
Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:
Geolocation
User events
Acquisition channels
Channel reachability
Device technology
User attributes
Who Benefits from Our Customer Segmentation Model?
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Business Value and Benefits
1. Data enrichment
Combine various data sources to develop a thorough customer view, journey, hampering targeting and personalization efforts.
2. Co-operate and share
Marketing, product, and other teams use segmentation data. Express Analytics offers flexible cooperation between teams.
3. Personalize at scale
It needs a complex suite of tools and technology to offer a steadily custom user experience.
Our Features
Our Customer Segmentation Process
We follow a clear segmentation process which involves the following steps:
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Perform primary research
In this step, we enable your business to find which segmentation will be suitable for you.
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Customer segmentation analysis
We determine which criteria i.e. firmographics, behavior, demographics, and psychographics will be suitable to group your market by.
We will look at why, when, who, what, and how your customers are interacting with your services or products to analyze their preferences and mindset. -
Develop segmentation model
A superior customer segmentation model depends solely on the quality of your data.
Our experience in segmentation modeling allows us to know how to select valid data for your organization’s needs.
We rely on the latest data filtering tools to remove unwanted data and improve the model for better analysis. -
Test and repeat
A major part of real segmentation is to measure your segments.
We ensure the segmentation is usable by testing the effect of various contact approaches across your grouped base.
Repeat this process based on your segmentation and customer needs.
