Multi-Touch Attribution

Without experienced multi-touch attribution vendors, companies risk depending on incorrect data, resulting in missed opportunities.

Track Channel Performance Seamlessly Across All Touch Points
Contact us
Multi Touch Attribution

Why use Multi Touch Attribution Module?

Millions of customers are exposed to thousands of different channels or platforms. The decision of allocating budget across channels is made easier by Multi Touch Attribution Modeling / MTA model which looks for patterns in the data, giving you a fair way to assign credit for sales to channels in conversion paths.

Our Multi-Touch Attribution Solution includes

Customer Satisfaction Scores

Data integration

Integrate data from offline channels, social media, the web, and email into useful insights.
Cohort Analysis

Real-time analytics

Track the performance of the campaign in real-time with impressive dashboards, allowing rapid pivots for outstanding results.

Conjoint Analysis

Data-oriented attribution models

Use analytics to clearly credit every touchpoint according to its effect on the customer decision process.

Who needs multi touch attribution model?

C-level professionals use the multi-touch attribution model to :

  1. See the budget allocated and only invest money in channels that give results.
  2. Stop depending on the IT team.
  3. Increase marketing effectiveness

The multi-touch attribution model is used by CRM managers to :

  1. Know what’s not working and what’s delivering results to get excellent results.
  2. See the exact locations of your customer acquisition activities.
  3. Make decisions according to organized data.

MTA is used by data analysts to :

  1. Organize all data in a central place.
  2. Merge offline and online customer touchpoints and journeys to get the complete picture.
  3. Increase team collaboration and generate reports effortlessly.

Win New Customers with Customer Journey Mapping

Read More

Where are multi-touch attribution analytics modules used?

1. Improving customer loyalty programs

The restaurant industry frequently uses MTA to inspect the success of customer loyalty programs. By looking at different touchpoints, from app notifications to email reminders—encouraging frequent purchases—companies can modify their strategy to develop better customer relationships.

2. Understand online-to-offline behavior

Brick-and-mortar businesses depend on reservations, pre-purchase pickups, or online orders. MTA models inspect how online and offline activities link, including customers looking at a storefront ad and then placing an online order, supporting consistent omnichannel strategies.

3. E-Commerce performance analysis

eCommerce companies depend on MTA to inspect customer interactions starting from product views to cart additions and purchases.

4. Omnichannel retail strategies

Retailers with both offline and online channels use this module to fill the gap between in-store purchases and digital engagement.

What Can We Do?

Find out which channels and platforms perform the best in converting a sale. Assign accurate credit to each channel and gain new insights

Optimally allocate your marketing budget amongst your various digital channels to significantly maximize your RoMI by using our Multi Touch Attribution modeling solution

Harness the power of Deep Neural Networks and make use of user’s context information such as browser type, device information, operating system, etc.

Go beyond just “Multi Touch” Attribution to find out the Cross-Device Attribution of your logged-in customers and gain even deeper insights.

Why is Multi-Touch Attribution Important in Marketing ?

  • Identify the most fruitful channels that result in conversions
  • Improve marketing spend for higher ROI
  • Get a holistic view of the marketing funnel
  • Understand the journey of the customer

Lets Connect –

Below are a few examples of various use-cases that are possible with Multi Touch Attribution (MTA)

Find out which channels appear at which stage of each of your customer’s journey to better understand your marketing funnel conversion

Create customized content based on the performance of specific channels and their role in each customer’s purchase journey.

Find out which channels lead to more high-value or low-value transactions thus enabling you to optimally prioritize your media spend and efforts towards each channel.

Benchmark and compare different campaigns (both historical and forecasted) on the basis of your attribution model strategy.

Recommended Resources

Check out other resources from Express Analytics

Deep Neural Networks for Multi Touch Attribution Model: eBook

Read More

How can Attribution Models Improve Your Online Marketing?

Read More

How to Implement Multi Touch Attribution Modeling?

Read More

See Every Customer Properly :
Try Multi-Touch Attribution Now and Improve Your Campaigns!

Contact Us