Generally, predictive models are just one type of advanced analytics and ML. Some other models like RFM, Identity resolution, Attribution models are not predictive in nature.
They fall into statistical models(RFM), Optimization models(Attribution), Clustering or segmentation models, text mining. Together we call them as advanced analytics.
So I feel naming this just predictive analytics is not doing justice to our range of services or models. Here is the definition provided by gartner –
Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations.
Advanced analytic techniques include those such as data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis, sentiment analysis, network and cluster analysis, multivariate statistics, graph analysis, simulation, complex event processing, neural networks.