5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics
If you want something done right, do it yourself – Anonymous
Readers of this blog would have, by now, grasped one fundamental aspect of data analytics – to fully adopt a culture of analytics, an organization needs two elements – people and data.
This is true if your Enterprise continues to use the traditional tools of Business Intelligence (BI). The same is also valid for self-service analytical tools, in fact, more so.
Just think back to the days when Information Technology (IT) was but a nascent industry. When computers were gigantic, spool-tape fed machines, occupying entire rooms, and not the micro version we see in everyone’s palms today. When hardware and software were not part of our daily vocabulary. How quickly things have changed. Today, even average households have one computer, at least.
Data analytics is going down the IT road. The adoption rate may be slow but forget what pessimists say, self-service BI tools are here to stay. These are a self-contained architecture of tools that enable even the non-technical users amongst us to independently execute a full-spectrum analytic workflow.
The very first iteration, V-1, which many organizations still deploy, had the IT team analyzing the data and submitting the report to key members of a business. Cumbersome, multi-page reports with charts and tables which seldom were clearly understood. The key question, ‘why’, never seemed answered by them. That was the Paleolithic Period of data analytics.
Things started to look up after that; it had to since the laws of evolution apply here, too. V-2 dawned when IT started empowering end-users – that guy in the black suit sitting in the corner office – to analyze the data for themselves, while the former continued to control the data sources and flow. BI started looking a little less technical, the hazy figures started coming into focus.
In the interim, a new species was born – the data analyst – who was a go-between the IT chaps and top management. There was a problem – the two teams continued to work independently of each other. Why, for that matter, the C-Suite fellas themselves rarely shared the analysis between them, and so, decisions were never taken with the whole picture in mind. Yes, V-2 was an improvement on its previous edition, but there was still chaos. There were also concerns about data integrity. V-2 was never built on the foundation of collaboration.
Today, we are in the V-3 era – the age of truly data-empowered. Data has become more democratic as Enterprises have started allowing employees at various levels to explore and analyze data literally from their desktops or on their hand-held devices. V-3 (b) is the part where the self-service BI models come in. They empower the line employee to find patterns in his data, find context, and collaborate with other team members to effectively realize the maximum value provided by the insights.
According to one survey, BARC BI Trend Monitor 2017, one of the reasons why companies are increasingly starting to adopt self-service solutions is to address the crucial challenge faced by many departments – to have access to data and information anytime, anywhere.
Here are 5 reasons why your Enterprise needs to adopt a culture of self-service analytics
Collaborative: Self-service tools help ratchet up the collaboration between all departments – from IT to Sales. The democratization of data is expected to tear down office hierarchies as we know them today. Different departments will work more as one fluid team within a company.
Agile: Traditional BI delivery models do not offer the level of agility that today’s global business environment demands. Data channels and volumes grow in real-time today, and self-service tools are best equipped to leverage the full value of this data.
Cord cutter: These tools are less reliant on IT, thus allowing resource-weary IT departments to focus on other tasks with a higher value proposition.
Efficient: Not having to depend on 3rd party resources means end users can garner insights faster. Fewer hands and heads mean, for one, avoiding the time-consuming process of providing explanations to one and all. Companies can thus make sound decisions based on data quicker than before, to outpace their competition.
Empowering: Employees at all levels are now directly invested in the overall goals and performance of their organization. At the center of this culture of analytics is of course the self-service analytics platform. Easy to use, requiring almost no coding or complicated dashboards to tackle, interfaces and data models can become the buzzwords within your organization.
Caution: Big Data and its exploration are here to stay. Yes, no doubt, the adoption of self-service tools is not as fast as one would have liked, leading many to hastily write them off. Nothing can be far from the truth, though. Shortly, almost all companies will be data-driven. Data analytics, like the computers of yore, will no longer remain monolithic structures but will move in the direction of becoming accessible to even the non-tech staffers. It’s for companies who want to truly thrive to make this cultural shift – towards data and nothing else – now. And, by deploying self-service analytics tools, that culture shift can occur throughout your entire organization.
An Engine That Drives Customer Intelligence
Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software.”
Liked This Article?
Gain more insights, case studies, information on our product, customer data platform