Your Guide in Selecting the Right CDP
How to choose CDP | Selecting the Right CDP Platform Software for your business It’s no longer a mere buzzword in marketing and analytics circles. A customer data platform or CDP has today evolved into a sophisticated piece of software, the lure of which few digital marketers can ignore. As digital marketing has become more… Continue reading Your Guide in Selecting the Right CDP
Hemant Warudkar | 11 Apr 2019
Understanding The Basics of Business Rules and Rules Engine
Understanding business rules and rules engine (Business Rules Engines BREs) A few posts earlier, I had spoken of operationalizing data analytics and some of its crucial components. While I have already touched upon how to build a customer database and how to draw up a prospects list, today, I shall be talking about the crucial ingredients that… Continue reading Understanding The Basics of Business Rules and Rules Engine
Hemant Warudkar | 03 Nov 2015
