Raw data needs to be processed and presented in order to make use of the data. The collected information is stored in databases, but it must be processed to extract its value. Data reporting, not to be confused with data analytics, involves the use of various tools to define and store data, as well as the monitoring of trends, the collection process, and overall performance.
A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.
The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.
In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner. A CDP software is a “data unifying
Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these tools correctly. Synops
Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly personalized experience to your customers. But it is no longer enough to merely talk of personalization; it is like paying l
More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation and implementation of traditional data analytics solutions, the added value companies can provide t