Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
Behavioral Rank in Lead Scoring helps get not More but Quality Leads At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. What is Lead Scoring? This group bet on the increasing reliance on… Continue reading Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
5 Criteria to Help You Select the Right Marketing Analytics Solution
5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow next… Continue reading 5 Criteria to Help You Select the Right Marketing Analytics Solution