Retail and Consumer

What You Need to Know About Ecommerce Analytics Tools

What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these… Continue reading What You Need to Know About Ecommerce Analytics Tools

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learning (ML), a subset of artificial… Continue reading Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

5 Ways Retailers Can Use POS Analytics to Better Drive Operations

You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of its… Continue reading 5 Ways Retailers Can Use POS Analytics to Better Drive Operations

Dynamic Pricing – The Inevitable Future of Traditional Retail

Dynamic Pricing – The Inevitable Future of Traditional Retail What is the biggest threat to retail today? Why are traditional retail businesses witnessing a steep downfall in their top and bottom lines? Forget about the numbers, why is the very presence of real-world retail suddenly endangered?  This may surprise you, but the answer is not… Continue reading Dynamic Pricing – The Inevitable Future of Traditional Retail

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B… Continue reading Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

5 Predictive Analytics Use Cases for Retail Industry

What is STP ?The Importance of Customer Segmentation and STP Marketing

Developing Machine Learning Models for Dynamic Pricing

Developing Machine Learning Models for Dynamic Pricing We previously talked about price optimization and dynamic pricing. Today, we are going to look at using developing machine learning (Ml) in dynamic pricing models. With artificial intelligence (AI) technology now going mainstream, dynamic pricing is something that even small retailers and e-commerce players can now use to… Continue reading Developing Machine Learning Models for Dynamic Pricing

How Machine Learning is Changing the World of Dynamic Pricing