RFM Analysis: Understand Your Customers and Segmentation
Overview The RFM (Recency, Frequency, Monetary) analysis is a powerful tool for understanding customer behavior and segmenting customers based on their purchasing patterns. Table of Contents Toggle Fill Form To Unlock ContentHow RFM Model Works?How is RFM Model Useful?Why Use
Prasanna Chitanand | 11 Nov 2024
Express Analytics Joins NVIDIA Inception
Express Analytics has joined NVIDIA Inception, a program that nurtures startups revolutionizing industries with technological advancements. Express Analytics is focused on helping marketing leaders maximize the returns on their marketing investments (ROMI) with the powe
Prasanna Chitanand | 04 Nov 2024
How Generative AI can Positively Impact Retail Stores
In recent years, the retail sector has seen instabilities, but it has showcased a good future, considering the rapid development in the domain of generative AI. Artificial intelligence applications have recently become a staple part of this transformation from personal
Prasanna Chitanand | 24 Oct 2024
How AI is Changing Business Intelligence: Expert Insights
The ever-illustrious pace of the contemporary business scenario embraces immense volumes of data that come from sources and engagements of organizations. Increasingly, such organizations are seeking to understand these complexities and convert them into actionable insigh
Prasanna Chitanand | 11 Oct 2024
The Fusion of Data Quality and Generative AI: Crucial Insights
According to Mr. Salome Guchu, “The shortage of good data is a crucial barrier to progress”. In a world ruled by artificial intelligence and data, generative AI has become the latest trend across numerous industries. At the core of generative AI lies LLMs (large languag
Prasanna Chitanand | 04 Oct 2024
How to Get a 360-Degree View of Customers with AI and Data?
The customer experience landscape has changed drastically. You cannot satisfy your customers with just traditional marketing elements. People don’t simply need personalization; they need it. Large volumes of data are created and scattered across all these channels. How
Prasanna Chitanand | 18 Sep 2024
Machine Learning: The Key to Modern Customer Profiling
A Forbes report states that 80-85% of enterprise businesses are investing in AI solutions at present. AI is a machine’s capability to replicate intelligent human characteristics by taking a set of entries into account and processing that data to deliver preferred results
Vinayak Ghule | 09 Sep 2024
Generative AI: A New World for Accessible Data Visualizations
Today, almost all businesses depend on data to present them clearly, and it is possible only when they implement the right tools for analyzing data. In the world of changing data visualization patterns, generative AI has become familiar. The ultimate objective of genera
Prasanna Chitanand | 06 Sep 2024
Top 10 AI Trends That Will Transform Your Businesses
AI has wrapped up traditional business methodologies and created a road map where success meets analytics. This technology is refurbishing the business with its high-powered, laser-accurate data. The article aims at providing valuable insights on the capabilities of AI t
Vinayak Ghule | 09 Aug 2024