Segmentation: An Important Marketing Strategy
Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decl
Hemant Warudkar | 27 Mar 2014
The Process of Segmentation
What is the Process of Segmentation? To operate systematically and effectively, growing companies shift their focus towards a particular set of audiences who are almost a replica of their present audiences, not a wide range of potential audiences. The question I attempt t
Hemant Warudkar | 18 Aug 2013
